Marketing Executive

1 week ago

Singapore PERFORMANCE MOTORS LIMITED Full time

**Job Description
The Marketing Executive will be reporting to the Assistant Marketing Manager and responsible to:

- Strategic marketing plan
Work closely with the Assistant Marketing Manager and GM on a marketing plan to ensure meaningful communications, activations, events and campaigns are promoted and conveyed to relevant audiences (audience targeting strategies). Communicate with the brand principal to align on key dates and events. This also includes evaluating and planning of media (ATL & BTL) and social media channels.
- Creative conceptualisation and corporate identity (CI) Management
Ensure consistent messaging on all marketing communications remains on-brand and aligned with the business goals. Make sure BMW's Corporate Identity (CI) are kept strictly in check by working closely with the brand principal.
- Marketing Communications (Online & Offline)
Conceptualize and execute all marketing communications for new bikes by working closely with internal parties and external agencies on required materials and plan.

This includes but not limited to:

- Ongoing tactical campaigns
- Ongoing operational materials
- New product launch communications
- Product sustenance campaigns

4. Event management and execution (Virtual & Physical)
Conceptualize and execute virtual and physical events.

This includes but is not limited to:

- New product launches
- Tactical events (Showroom activities, roadshows, offsite displays etc)
- Existing owners/riders events (drive-away, ride-away, owners’ lunches/dinners etc)
Events management & execution (Virtual and Offline)
- This also includes supporting and participating in BMW-led events.

5. CRM & PR
Work with the CRM team and assist to plan and deliver CRM strategies with a view to retaining existing customers, increasing brand loyalty and conquest new segments.
Foster strong relationships and build an engaged network with local journalists by acting as the main contact person for all media-related arrangements.

6. Showroom management

Work together with the facility department and the Sales Manager to ensure that the showrooms are kept in tip-top condition and that all communications/displays are on brand.

**Requirements:
1. Education / Professional Qualification

Minimum a degree in Marketing / Business Administration or equivalent

Class 3 license & 2B/2A/2 license is ideal

2. Professional Experience

Minimum 1-2 Years in Marketing, for a luxury brand preferred

Foundation with CRM experience is ideal

Photoshop, Illustrator, InDesign, and Premier Pro/iMovie skills are ideal

3. Competencies

Positive mindset

Drive to take initiatives and improvements

Strong interpersonal and communication skills

Professionally mature to handle interpersonal relationships

Result orientated

Flexible, resourceful, and adaptive to meet the challenging demands

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