Marketing Manager

1 week ago

Singapore Informa Tech Full time

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world’s Information & Communication Technology (ICT) community.

**Job Description**:
Based within the Service Provider pillar at Informa Tech, we are actively recruiting for a bright and innovative Marketing Manager to spearhead our marketing efforts across APAC for the telecommunications market, as we continue to drive growth in this region.

**What you’ll be doing**:

- Responsible for the development of the APAC marketing strategy, which is aligned to the overall business goals and objectives, as well as market-segment-specific goals and objectives
- Own and manage the end-to-end execution of the marketing plan including a content strategy and plan to engage, nurture and convert customers
- Responsible for the development of campaign copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results
- Understand data practice and segmentation to create targeted campaigns
- Build audience growth within the telco market in the APAC region, by engaging the marketing with demand generation campaigns and attending key events
- Monitoring and analyzing market trends, maintaining a line-of-site to competitors and other industry developments to ensure the marketing vision aligns to the needs of the market
- Create and maintain a year-round digital strategy to increase visibility and brand awareness of Informa Tech’s Service Provider division across the APAC region
- Own our social media strategy across the APAC region
- Collaborate closely with the wider Research team to drive new marketing ideas and launch new products to market
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
- Regularly assessing and managing budget to optimize spend allocation and maximize return on investment
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution

**Qualifications**:

- An understanding of the culture across the APAC region
- Prior B2B marketing experience
- Driven individual with a passion for marketing
- Strong marketing planning skills, with a deep understanding of customer segmentation, database development and growth including segmentation / advanced targeting
- Strong execution skills across multiple channels and formats
- Strong understanding of digital marketing best practices, including SEO and social media
- Strong copywriting and editing skills
- Flawless written and verbal communication skills
- Proven experience of hitting marketing KPIs
- Confident, friendly manner and ability to work well within a close-knit team, and with senior stakeholders, as well as autonomously
- Ability to communicate ideas clearly, effectively, and persuasively
- Self-starter approach to work, with strong attention to detail, and proven ability to take initiative

No existing knowledge of the telecommunications eco-system is required - just a desire to learn and get stuck in

Additional Information

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