Airlab Marketing

Location: Singapore, Singapore

Thales people architect solutions that are relied upon to deliver operational advantage at every decisive moment throughout the mission. Defence and armed forces customers rely on us to deliver the full range of defensive systems for land, sea, and air. From early warning, to threat neutralisation, our platforms cover all levels from very short-range systems, to extended protection across the entire battle-space including Airspace Mobility Solutions, Vehicles and Tactical Systems and Missile Defence, Optronics, and Radar.

Thales established its presence in Singapore in 1973 to support the expansion of aerospace-related activities in the Asia-Pacific region. Throughout the last four decades, the company grew from strength to strength and is today involved in the primary businesses of Aerospace (including Air Traffic Management), Defence & Security, Ground Transportation and Digital Identity & Security. Thales today employs over 2,100 people in Singapore across all its business areas.

Marketing:

- Contribute to the creation and support the implementation of the marketing plan for AIR Lab.
- Assist in the planning and execution of marketing activities through various channels (social media, websites, events).
- Collaborate with local and central Marketing and Communication teams to ensure optimal

coherence and integration of marketing efforts.
- Participate in competitive intelligence and market analysis

Communication:

- Follow the communication plan and implement AIR Lab activities to achieve greater visibility within the local and international ecosystem, beyond the aviation community.
- Target audience: local businesses such as startups, large enterprises, and multinationals, higher education/research institutions, and the aviation community.
- Campaign objectives: attract partners and talents to work with us at AIR Lab, especially for partners to explore collaboration using our public APIs.
- Design and launch social media tools/channels for AIR Lab and ensure the sustainability of efforts.
- Assist in organizing events, both internally and externally.
- Use data analysis tools such as Google Analytics to assess the effectiveness of elements in the media campaign and guide the implementation of subsequent activities.

Required Qualifications:

- Student in marketing, communication, business, or a related field.
- Basic understanding of fundamental marketing principles.
- Having an interest in aviation sector is preferred.
- Proactive and innovative mindset.
- Excellent English written and verbal communication skills.
- Ability to work independently and in a team.
- Knowledge of marketing tools and platforms is a plus.

Professional Environment
- Work within an agile and multidisciplinary multinational team, actively engaging to support team's success.
- Think innovatively in designing the media campaign and collaborate with the rest of the team to implement the plan.