Senior Executive, Social

1 week ago

Singapore Sephora Full time

**Sephora**, a division of LVMH - Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.

Sephora South East Asia is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Thailand, Australia and Malaysia, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora) in Philippines, Hong Kong and New Zealand. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional people With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers' experience.

**Social & PR Executive**

A highly organised individual, the Social & PR Senior Executive develops and execute comprehensive social media and public relations strategies to enhance Sephora’s brand presence. Additionally, you will be tasked with identifying emerging trends, fostering strategic partnerships, and contributing to the overall growth and success of the company through innovative social and PR initiatives. The role of Social & PR Senior Executive will report to the Marketing Manager.

**Responsibilities**:
Our Social & PR Senior Executive has the responsibility of overseeing the planning and implementation of Sephora Singapore’s social media and PR engagement strategy to foster brand love and awareness.
- Develop a focused social media strategy to shape the content calendar, emphasising innovative content execution and integration of new features to expand Sephora’s reach and engagement on Instagram, Tik Tok, and Meta.
- Oversee the publishing of content across Sephora's social platforms, collaborating with Marketing and Ecommerce teams for campaign synergy and maximising channel impact.
- Proactively and reactively engage with the audience on social media channels, maintaining the brand's tone of voice. Address customer service inquiries promptly and escalate issues when necessary.
- Develop campaign and content briefs, ensuring clear ideation and localszation of PR angles and social assets to support Sephora’s campaigns and brand partners.
- Cultivate and maintain relationships with media stakeholders, working alongside the PR agency to establish a robust communications network.
- Handle all media inquiries, pitch for coverage, and manage the dissemination of press kits.
- Develop Sephora Squad strategies in alignment with the regional team, focusing on expanding Squad Members effectively.
- Manage and oversee PR & influencer events, especially the bi-annual House of Sephora, including venue sourcing, thematic styling, and RSVP management.
- Monitor channel performance with the help of performance tracking tools & agency support, preparing bi-weekly and monthly performance reports and analysis.
- Ensure timely execution of post-mortem reporting, providing comprehensive performance and analysis for key campaigns and PR events.
- Manage the allocated social media and PR budget, overseeing invoice processing, and following up on vendor payments.

**Key requirements**
- Demonstrated experience and interest in comms/marketing; agency, retail, and/or beauty industry preferred
- Prior experience working in a PR/Media/Social Marketing agency will be an added advantage.
- Experience in developing strategic, client-centric social / PR campaigns
- A university degree preferably in e-Commerce, Business Management or Marketing
- Knowledge in social media content creation - using CapCut, Canva and other Social editing tools is a plus
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
- Innovative and creative - continually looking to demonstrate and drive improvement to improve commercial outcomes
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
- Outstanding problem solving, project management and analytical skills
- Attention to detail with excellent written communication skills and the ability to work with tight deadlines
- Excellent in Project & Time management

**Key Performance Indicators**
- Organic social metrics - engagement rate, follower growth, social share of voice
- Brand Health Score - Top-of-Mind awareness
- Efficient ROI while generating EMV

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