Marketing & Menu Lead

**BACKGROUND & POSITION PURPOSE
The Asia Business Unit (ABU) consists of 12 markets (11 countries) across Asia - Hong Kong, Korea, Taiwan, Malaysia, Singapore, Philippines, Thailand, Indonesia, India, Brunei and Vietnam

This position provides strategic leadership & oversight of the marketing & menu function, and is responsible for Marketing’s measurable contribution to the ABU’s business & financial goals by:

- Providing overall Business & Marketing strategy counsel
- Supporting the development and execution of market’s Business & Marketing plans
- Facilitating cross-market communication and best practice sharing
- Facilitating the growth of Brand Strength & Creative Effectiveness
- Participating in the development of key Marketing talents and ensuring that Market teams are appropriately staffed and trained.

**Key Customers**:
Market CMOs & Managing Directors, ABU leadership, Global Marketing & Menu Teams, and fellow Business Unit Marketing Leads (i.e., LATAM, Middle East, Europe, and Japan).

**Position Level and Reporting structure**:
Global Level G7

**PRINCIPAL ACCOUNTABILITIES**

The ABU Marketing & Menu Lead is specifically accountable for the following:
**Strategic Alignment**
- Ensure that market’s Marketing & Menu Plans are aligned with market’s Brand & Business plans, and centered around McDonald’s Accelerating the Arches (ATA) framework
- Identify and encourage synergies across market’s Business and Marketing strategies
- Identify and drive build long-term Menu Platforms for Growth

**Communication & Consulting**
- Organizes and coordinates appropriate Marketing meetings & conferences (both virtual & live) that stimulate the sharing of ideas, learning, tools and resources
- Collaborate with market CMOs to review and add value to local Marketing plans
- Provide (find & develop) necessary tools & resources to assist market CMOs in all aspects of their job
- Provides actionable input - Help identify problems & opportunities, evaluate them and provide recommendations
- Collaborate with Global Marketing & Menu Teams to develop and share global strategies, providing an Asian lens to ensure relevance for the ABU
- Collaborate with other BU Marketing Leads to identify benchmarks, synergies and best practices

**People Training & Development**
- Monitors and provides one-on-one training to Marketing & Menu team members in markets to ensure the success of individuals
- Motivates local Marketing, Menu & Agency teams in a constructive manner (e.g. Providing recognition within market, BU or Global)
- People Leadership over & additional team members within the team

**Partnership & Relationship Management**
- Builds relationships with associated agencies (e.g. Creative or Media agencies) and suppliers (e.g.

Coca-Cola, Nestle) to facilitate local and/or regional Marketing synergies
- Ensures compliance with fundamental agreements in alliance contracts within the zone (e.g.

Creative Approvals, Royalties, 3rd party pass-thru, Ambush, Promotion dates)
- Resolves Market-level alliance issues

**Creative**
- Exercises Brand Stewardship responsibility to ensure all creative, both commercials and print materials, represent McDonald’s in the best manner
- Facilitates and oversees roll-out of regional/global campaigns, including approvals (e.g. BTS Meal)

**Managing Marketing & Menu Administration**
- Ensures programs follow the appropriate approval process (e.g., legal, alliances).
- Enforce the Golden Arches code across the markets

**REQUIRED KNOWLEDGE & EXPERIENCE**
- Over 15 years of experience in marketing (and/or related) functions
- Strong track record in team management and people development
- Demonstrates strong leadership qualities and has strong consultant skills & knowledge
- McDonald’s marketing experience would be an advantage
- Experience in managing stakeholders
- Demonstrated ability to work with and inspire a broad range of people to work towards a commongoal
- Experience and understanding of all aspects of marketing & menu
- e.g. consumer research, insights, corporate relations
- Track record & experience in omnichannel marketing
- Experience in Multi-national organization within Retail/Consumer industries is preferred
- Experience in multi outlet retail is also preferred

**KNOWLEDGE & SKILLS**
- Strong communications and interpersonal skills to build sound relationships internal and external partners
- Fluency in English is a must

**EDUCATION**
- University Education in a Marketing related discipline is a must

**ESSENTIAL TRAITS**
- Strategic, organized thinker with solid planning skills
- Strong business acumen and solutions-oriented
- Highly energetic and self-motivated collaborator and team builder (team-player)
- Confident individual who is strong & assertive, but at the same time understands & appreciates working in a diverse cultural environment and respects all individuals
- Reacts fast and adapts well to changes, with the ability to influence others to adapt as wel