Marketing Communications Executive

4 days ago


Singapore Kingfisher HR Solutions Group Full time

Enhance brand performance & awareness in new/existing market/audience. Design/boost customer experience & journey.

**Creation of Marketing Campaigns**
- Adopts a data driven/analytical approach to marketing activities to measure marketing return on investment (MROI) and activity.
- Maintains the campaign calendar
- Integrates new techniques to enhance activity
- Ensures online and printed activities are coordinated
- Any other ad-hoc duties as assigned

**Planning and Execution of the local Events Calendar**
- Identifies, books and manages suitable exhibitions and events for the company to attend.
- Manages local exhibition & event budget
- Organises all exhibition requirements including stand, marketing materials, press activities, product samples and coordinates relevant personnel in the lead up and on the day in cooperation with HARTING marketing structure.
- Produces and coordinates post event reports to measure MROI including number & progress of leads

**Social Media and Website Activity**
- Responsible for development of the local website including page updates, creating new landing pages/design elements and on page SEO in cooperation with HARTING marketing structure and HDBP eco system (HARTING Digital Business Platform)
- Identifies lead generating opportunities from website information. Actively promoting eBusiness opportunities, digital sales tools and processes internally and externally, ie. for customers, distributors and potential customer
- Manages and evaluates social media activity and continually looks for ways to improve performance and generate sales leads.
- Creates & implement effective social media advertising campaigns to generate website traffic and sales leads.

**Trade Press and Printed Advertising.**
- Coordinate press releases and technical articles to relevant trade publications
- Proof read and regionalise press releases from head office with the help from sales/product team
- Write press copy for new and existing product releases, industry trends and topics
- Create advert copy for print and digital formats such as web banners etc

**Lead Capture, Data Analytics, Competitor Analysis and Administration**
- Ensure all lead data is adequately captured and updated using the relevant systems and CRM
- Monitors the progress of resulting sales leads through the sales lead development milestone within the CRM and report back on progress
- Reports on marketing activities progress and results regularly with the aim to demonstrate a MROI figure
- Identifies competitor stand presence and their main promotional activities (products, solutions and markets).
- Ensure reach of marketing activities comply with local law.

**Salary**: $2,500.00 - $4,000.00 per month

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus

**Experience**:

- Marketing: 1 year (preferred)



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