Avp, Digital Product

1 week ago


Singapore Citi Full time

The Digital Payments & Authentication Product Owner is responsible for the delivery of all capabilities/features for digital payments & authentication for the primary 5 markets, as well as divested 12 markets, where we have more than 9 million digitally active clients. The role will interface with consumer technology teams, project office, country digital teams & regional digital/product teams to deliver initiatives and ensure consistent execution, processes and governance are in place across all markets.

**Primary responsibility of the role will entail the following**:

- Drive e2e Digital payment & customer authentication initiatives for both Retail and Cards for Citibank Online & Citi Mobile app
- Communicate digital strategy & collaborate with the country business teams, operations teams and marketing team to ensure planned initiatives are delivered without hurdles.
- Maintain digital roadmap for payments, customer authentication and frictionless experiences and ensure to keep it updated
- Monitor digital usage, NPS feedback, performance metrics to proactively address drop-offs & issues
- Partner with AML, CBORC, fraud, technology, cybersecurity and compliance teams to ensure approvals for digital initiatives are completed on time.
- Have a future-proof outlook and a keen insight into industry practices & trends, to keep the Digital Payment & Authentication features competent.

**Qualifications**:

- 5-8 years of experience in customer experience marketing or research role;
- Experience providing project or product leadership and performing qualitative and quantitative research

**Education**:

- Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

**Leading Best in Class Performance & Experience of Digital Channels**
- Customer Authentication is door to our digital channels and Payments most common capability being used by customer and hence is a key part of the digital customer experience. Build the best in class, lead a frictionless & seamless experience for our clients.
- Leading initiatives to drive the overall client satisfaction of our digital channels which are measured by both Digital NPS & app store rating feedback.
- Pre & Post implementation reviews of all new feature rollouts to ensure ease of use, performance, tracking and usage are measured for continuous improvement

**Digital Governance & Controls**
- Ensure the Digital team are in full compliance to the ADDP & Technology SDLC processes.
- Manage the feedback across NPA, CPAC adhering with all controls while keeping the core principle of customer experience intact.
- Manage due diligence for vendors & partners, to ensure compliance with risk guidelines
- **Job Family Group**:
Marketing
- **Job Family**:
Customer Experience
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting



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