Senior Marketing Specialist

2 weeks ago

Singapore TP VISION SINGAPORE PTE. LTD. Full time

Responsible to drive the success of effective marketing, advertising, and promotional activities in Singapore. Driving customer and consumer satisfaction through collaboration and acting as the contact point/person between the Marketing, Product Management to achieve sales and achieving customer intimacy whilst driving operational excellence.

The Senior Marketing Specialist reports to the Regional Marketing Manager & support Country Leaders in all marketing communication & brand building activities.

**Key Responsibilities**:

- Develop, manage and execute the agreed trade marketing strategy with the Sales Manager
- Strategize to ensure trade marketing activities drive sell-out and overall brand growth
- Plan and secure ideal slots for the road show & activities and effective executions, in accordance to Promotion objectives
- Work closely with the sales leaders and trade partners to achieve maximum sell-thru.
- Manage user online experience throughout the consumer decision journey, and ensures integration of relevant digital touchpoints; monitor and drive overall performance of digital marketing channels through live optimization of plans and communications
- Improve website visibility and overall traffic; Social influencers to build genuine brand advocacy across product categories; liaise with Regional Marketing team to ensure timely and gold class product content on marketplace
- Accountable for effectiveness of digital plans of all product campaigns led by marketing team and ensure adherence to the organization’s Brand guidelines
- Planning promotional mechanics, in-store activities, ensuring timely sell-in’s and campaign implementation
- Turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to customers
- Manage the point of sales materials by finding the most efficient solutions to attain eye level primary and secondary instore location
- Support local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Ensure that feedback is taken into account by visiting sales teams, customers and stores on a regular basis
- Create post-campaign reports.
- Ensure new launches and brand guidelines are aligned and implemented in-store in a timely manner
- Build strong relationships with digital channel partners (Google, Facebook etc.) to drive thought leadership and innovative strategies.

**Job Requirements**:

- At least 3 Year(s) of working experience in the related field is required for this position.
- Required Skill(s): Digital Marketing and Branding, TV & Audio, Marketing Channels, Marketing Strategies, Creativity, Strong presentation and Communication, Planning, leadership, Reporting.
- Solid experience in digital performance marketing experience.
- Experience in working with digital and media agencies to manage campaign and media performances

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