Product Marketing Manager

6 days ago


Central Singapore Emprego SG Full time

**Location**

Singapore, Central Singapore

**Job Type**

Full Time

**Salary**

$9,000 - $18,000 Per Month

**Date Posted**

10 hours ago

Additional Details

**Job ID**

112161

**Job Views**

25

**Job Description**:
Roles & Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok is seeking an experienced product marketing professional with signal and incrementality measurement capabilities.

**Responsibilities - What You'll Do**
- Define the go-to-market strategy for TikTok's ever-evolving ads product. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
- Manage growth for a range of products in market; set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
- Collaborate closely with cross functional team to develop planning guidance for TikTok advertising solutions.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Partner closely with sales teams and marketing science to utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
- Prioritise, distill and surface market intelligence to shape future advertising products.
**Qualifications - Who We're Looking For**
- 5+ years experience working in the media industry with brand measurement experience.
- Experience with Impression and Click Tracking.
- Knowledge of Self-Attribution Network and signal products such as pixel, SDK, Events API.
- Experience working with MMPs (AppsFlyer, Adjust, Branch), familiar with the concept of AB testing and Conversion Lift Study.
- Abreast of the latest happenings around privacy products.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity.
- A commercial mindset with a history of delivering against stretching performance goals.

Tags

product

marketing

manager

measurement



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