Global Category Manager, Gco

The Role:
The role reports to the Category Director (located in Shanghai) for GCO (Global Commercialization Organization), with a dotted line to the respective Global Business Group as well as 6 dotted subordinates across North America, Europe, Greater China, Asia Pacific, Middle East & Africa, Latin America. This position will be based in Singapore.

This role has two exciting challenges and responsibilities:
First, geographic responsibility for EMEA, APAC, AMR with the world markets, this role will take in charge of the enormous opportunities for Logitech G in the years ahead. However, with 14 major countries and many smaller ones, countless languages, very diverse cultures and economic systems, the biggest challenge will lie in our capability to address the dynamics of the different local markets, channel customers and consumers with speed and native insights.

Second, portfolio management and marketing responsibility for Console & Cloud Gaming, generating nearly 150 million revenue with substantial potentials embedded. In this space, we are the leading brand that has been paving the way by running campaigns across 5 continents, team up with top game developers.

The Logitech G GCO Marketing Team is looking for a Category Manager to lead the most exciting category across the 4Ps (from brand and marketing strategy, portfolio development to regional point-of-sales marketing programs) to drive revenue growth and consumer engagement.

This position involves working with a strong team of global business group, PR & Social team, Digital marketing, channel marketing and consumer insights to define the optimum strategies, priorities and plans to maximize the growth opportunities.

Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate but Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

- Manage the Global Category P&L driving global category revenue, profitability, and share growth.
- Contribute as the Commercial partner and point of contact for the Global Business Group, Regional and local Category Managers,.
- Be the expert on category business and represent the voice of the consumers.
- Understand the competition, consumers, shopper needs and behaviors, streaming ecosystem.
- Ensure development of strong global commercial category marketing strategy and portfolio plans and partner with the Global Sales teams to ensure strong channel strategy and plans across regions for the Streamers & Creators categories.
- Develop aligned commercial category strategic global marketing plans that deliver the category business objectives in the market. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive short term and longer term sustainable category growth.
- Drive accountability of results, category expertise, market knowledge, and product knowledge across the S&C Team and beyond. Establish, track and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making.
- Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer and business needs.
- Develop a sense of global category community and ensure category on-boarding to ensure category knowledge and success in partnership with global business groups.

Your Skills:
We are looking for a special individual with a broad cross section of skills which should encompass the following skills and behaviors:

- 7+ years of international marketing and brand experience with a focus on integrated marketing from leading FMCG/CE/Consumer centric organizations,
- P&L/portfolio management and business analysis skills,
- Strategic thinking to provide input to the development of global strategic plans and translate those plans into commercial marketing strategies.
- Able to articulate and commercialize NPIs and to engage with both the Regions and Business groups to ensure execution of the strategy.
- Experience of the full marketing mix, including developing marketing plans, 360 campaigns and delivery of ‘best in class marketing’ within a digital world, integrated partnerships and events.
- Passion for consumers and shoppers needs aligned with strong business dynamics
- Experience having worked in matrix structure with a global remit
- Experience building brand value and successfully growing a product line.
- In-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns.
- Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization,
- Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.
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