Content Producer

7 days ago

Singapore Etiqa Insurance Full time

**Etiqa is looking for a dynamic individual to join our team. Do you have what it takes?
**Are you**:

- Passionate about working with people?
- A creative thinker with a positive attitude & outlook?
- A strong dynamic communicator able to collaborate effectively?
- Willing to learn, adapt & grow in a fast paced work environment?

**WANT TO MAKE A DIFFERENCE?**

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards “Making The World A Better Place”.

**JOB SCOPE**
- Develop clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs
- Deliver a content marketing plan aligned with overall Etiqa strategy while targeting verticals with relevant campaigns.
- Create and manage the editorial calendar for our social and/or digital channels to ensure timely publication
- Edit, proofread, and optimise content for distribution in a multi-channel environment
- Collaborate with internal teams to manage social media channels for brand consistency and assist with content creation for marketing campaigns.
- Analyse content marketing data to identify trends and anticipate consumer needs
- Perform content audits and gap analyses to assess how well existing content is performing, and to determine what type of content is required
- Delegate tasks to writers and provide/manage feedback from relevant stakeholders
- Establish style guides that specify the writing style and tone needed to create engaging content
- Develop a solid understanding of the target audience through online and traditional market research
- Design and manipulate photo assets for digital marketing campaigns
- Work on press releases for new product/feature launch and PR-related comms.
- Owns projects end-to-end as assigned and overseen by manager

**REQUIREMENTS**
- Bachelor's degree in Advertising, Marketing, Media, Communications, or any related discipline
- Prior experience in content management system, producing for a website or digital property is a plus
- Comfortable in tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how
- Passion for content marketing, social media, and a highly creative mind
- Excellent communication skills, with high attention to detail and good organisational skills
- Team player, with an ability to work in a fast-paced, multi-cultural environment
- Past experience with online community management, copy writing, SEO and blogging will be advantageous
- Knowledge in intermediate Photoshop will be preferred
- Basic knowledge in insurance products and services will be added advantage

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