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Sales Planner Global Media

2 weeks ago

Singapore BBC Full time

Singapore, Singapore, SG, 79909
- BBCS Singapore Pte Ltd
- Job Closing Date:
**THE ROLE**:
**Job Purpose**:
The Sales Planner - Singapore supports the Singapore based sales team & ASIA sales reps by managing responses to TV, digital and audio sales briefs from agencies, clients and Sales Reps in Singapore and across the region. The role includes planning media campaigns, working with agencies/clients & the SG based sales team to refine proposal responses, setting up campaigns within BBC booking systems, work with Ad Operations on campaign implementation, optimisation, reporting and technical troubleshooting and BBC StoryWorks on creative implementation.

Working closely with multiple in internal stakeholders and under the direction of the APAC Planning Lead, the Sales Planner provides in-depth knowledge of internal technical processes & policies relating to broadcast & digital and audio ad solutions and draws on this information to support the sales team(s). Sales Planners will also have a technical and commercial perspective on new digital products, platforms, formats and their commercial benefits to the sales team. The Sales Planner will also work with the Head of Planning APAC in digital programmatic sales in Singapore and the region.

In summary the Sales Planner is an essential component of the Ad Sales team, and there is opportunity to progress to a Sales Executive or other roles within BBC Studios if successful in this role.

**Key Responsibilities and Accountabilities**:
**Managing Broadcast, Digital & Audio Sales Campaigns**
- Works closely with sales leads, Integrated Marketing and BBC StoryWorks (content production team in Singapore) to respond to advertising briefs from agencies/clients and work closely with sales & BBCSW to develop competitive, compelling options and propose solutions to secure business for BBC Studios
- Provide information for proactive pitches & work with sales to develop media plans across BBC Studios commercial TV, digital & audio Platforms
- Review inventory availability and inform contacts in the client/agency business on placement options and best performance solutions.
- Develop a reputation detail obsessed, trusted multitasker with the ability to handle many projects simultaneously
- Be comfortable in managing day-to-day enquiries from agencies/clients and programmatic treading desks. Support in-region BBC GN sales reps & act as the first point of contact for their needs and information in the absence of the sales leads availability
- Work closely with the in-house campaign management, optimization and coordination teams to ensure smooth delivery and reporting of TV and digital campaigns

**Launching and Implementing Campaigns**
- Work closely with TV and Digital Ad Operations and BBCSW compliance leads to set up and launch campaigns on time, in line with client expectations and BBC compliance regulations
- Manage, review, optimize and troubleshoot any TV and digital campaigns to ensure delivery of contracted media in line with agreed TV & digital deals.
- Follow up with clients/agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns, questions, comments & suggestions
- Check that campaigns have delivered in line with insertion orders and that revenue is recognized appropriately.
- Work with P&I, Insights and BBCSW to provide campaign performance reports for agencies and the sales team detailing click-through, impression levels, on schedule indicators, etc.

**Technical Troubleshooting and Campaign Optimization**
- With Ad Operations, conduct technical troubleshooting and resolve any issues identified with regards to digital, TV and audio campaign delivery
- Monitor campaign performance and optimize campaigns to increase effectiveness and audience reach via in-house software and planning & reporting tools

**Client/Agency Engagement**
- Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaigns prior too, during and post campaign end
- Liaise with agencies and clients under the sales leads guidance to promote the BBC digital proposition and educate them on digital products and opportunities.

**Developing Professional Capability**
- Agree a career and personal development plan with the VP Advertising Sales to increase capability, competency, and industry knowledge in line with business needs
- Keep up-to-date with industry trends, new product developments within BBCGN and the competition to develop a reputation as a digital advocate and advisor within the sales team.

**Knowledge, Skills, Training & Experience**:
**Essential**
- Attention to detail & ability to multitask & work under pressure to defined deadlines.
- Self-starter, inquisitive about media and advertising industry
- Strong, confident communicator with internal and external stakeholders
- IT literate/technically comfortable and willing to learn new software & systems
- Numerate and data savvy
- Abil