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Market Research Analyst

2 weeks ago

Singapore Vendermac Full time

The Market Research Analyst is responsible for conducting research based on requirements and requests from various internal business units. He/She contributes to the realisation of the organisation’s business strategies by gathering data, analysing information, generating reports and profiles of current and possible customers/users.

He/She builds business intelligence frameworks, leverages data analytics to make informed business decisions and leads the research and development of the company’s business data offerings. He/She is required to maintain constant communication with regional teams to obtain unique geographical data for analysis. In addition, he establishes strong working relationships with internal stakeholders to enhance business performance, identify gaps and opportunities for improvement.

**Responsibilities**
- Conduct research, gather report findings and recommendations
- Build business intelligence frameworks leveraging organisation's business data, inputs from market researches and other opensource data sources
- Generate reports of existing and new customer segments
- Share relevant research and recommendations with clients or appropriate internal teams
- Analyse quantitative impacts on business in collaboration with local and/or regional Marketing, Business Development and Operations departments
- Perform quantitative assessments on business performance to analyse gaps and opportunities in current portfolio
- Analyse buyer and seller data and assess purchasing patterns to support demand creation strategies and new product service offerings
- Conduct research on market demand, consumer trends and business landscape to identify new business opportunities
- Conduct research on new developments in product offerings and process enhancements
- Conduct research on market demand and strategic fit to support new business venture proposals

**Essential Requirements**
- Bachelor Degree and/or relevant experience in marketing, business administration, statistics, or other related disciplines.
- Indepth knowledge with regards to the conduct of market research, including technique and framework
- Previous experience in market research and analysis including competitive analysis, consumer behaviour analysis, customer segmentation and targeting and customer profiling.

**Desirable to have**
- Working experience in statistical analysis and modelling will be an added advantage.
- Prior experience in working in a retail, consumer or FMCG industry is an added advantage.

Schedule:

- Flexible hours