Chief Commercial Officer, Hsbc Life Singapore

-Job description**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

We help customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs around the world.

We are currently seeking a high caliber professional to join our team as a **Chief Commercial Officer, HSBC Life Singapore.**

**Job Profile**

The role holder will be a member of the HSBC Life Singapore Executive Committee, reporting to the Chief Executive Officer with the primary responsibility of commercialiisng the strategic initiatives within the business.

**Key Responsibilities**
- Strategic initiatives formulation and implementation
- Formulate the key strategic initiatives & priorities for HSBC Life Singapore, based on customer needs and economic environment to help achieve business objectives.
- Proactively monitor market developments, obtain customer insights, market intelligence and identify potential business risks and opportunities.
- Ensure prioritisation and optimal resource allocation across key strategic initiatives.
- Drive the annual Financial Resources Planning process to align with expectations of shareholders and analysts, taking into account key competitor strategies, customer insights and financial KPIs.
- Jointly with Distribution leadership, develop a comprehensive distribution strategy, along with execution milestones and supporting business cases. This would entail building a high quality agency channel, strategies to deepen penetration within the HSBC Bank retail customer base, development of a HNW Target Operating Model and further strengthing our IFA and Broker relationships.
- Development and execution of strategic priorities
- Lead development and coordination of strategic initiatives including new business models, strategic partnerships etc. Ensure timely and effective completion of prioritised projects and initiatives.
- Work with internal and external stakeholders to develop business/investment case for identified initiatives.
- Drive the end to end internal approval process.
- Ensure robust tracking and reporting of strategic and financial outcomes for key projects.
- Drive collaboration initiatives with other lines of businesses across HSBC.
- Lead staff engagement initiatives
- Lead the organisation of events and activities (townhalls, sports events, community service initiatives etc.) to enhance staff engagement.
- Support the CEO and HSBC Life Exco in driving the Culture Activation initiative for the business.
- Coordinate with EXCO members for people related initiatives.
- Governance and business performance management
- Ensure strong business management cadence across the business.
- Manage the CEO office and facilitate key governance forums including entity Board meetings, Executive Committee meetings and other Exco forums. Prepare high quality materials for these meetings.
- Drive the overall scorecard process for CEO and Exco.
- Drive the engagement with the regulator and Singapore Life Insurance Industry Association.
- Develop KPIs to track and monitor successful execution of strategy.
- Collaborate with other teams within Global Insurance and across other HSBC Singapore businesses to drive business outcomes.
- Customer Life Cycle Management and Data Analytics
- As a key member of the HSBC Life Singapore Executive Committee, ensure “voice of the customer” is presented and considered in key business decisions.
- Develop and implement strategies to improve penetration of insurance within existing customer base across our agency, bancassuarnce and IFA channels.
- Lead the data analytics team to deliver superior customer life cycle management and ensure data led decisioning within the business.
- Develop strategies and use cases to enhance customer acquisition, retention, relationship deepening and maturity/surrender recapture.
- Brand, Marketing and Communications:

- Build the HSBC Life Singapore brand both internally and externally, leveraging on the HSBC master brand whilst building on the local brand in Singapore.
- Lead all marketing initiatives as well as the design and delivery of all customer campaigns across the business, ensuring robust ROMI.
- Drive the internal and external communications agenda for the company, working closely with Global Insurance and HSBC Singapore Communications leads.
- Digital:

- Define the digital strategy for the business along with short, medium and long term execution milestones.
- Lead the deployment of Health and Wellness platforms (retail and Employee Benefits) to drive strong customer acquisition and deepe