Digital Marketing Manager

2 weeks ago

Singapore SHUN TAK REAL ESTATE (SINGAPORE) PTE. LTD. Full time

**Job Highlights**
- Dynamic working environment
- Open and collaborative culture

Inspired by Singapore’s culture, colours, and flavours, Artyzen Singapore represents a modern interpretation of the luxury lifestyle where your utmost comforts are met.

Centrally located in the heart of the city, Artyzen Singapore is just a stone’s throw from Orchard Road. Home to the 142-room luxury lifestyle accommodations, this iconic heritage landmark was once the sprawling tropical-garden mansion named “Marie Villa” by the great-grandson of Singapore’s well-known philanthropist, the late Mr Tan Tock Seng.

**Responsibilities**
- Assists in the development and execution of marketing plans for digital marketing communication plan which includes, website development, social media, search engine marketing and online advertising.
- Supports corporate and brand on digital marketing initiatives.
- Develop overall SEO strategies, involving keyword research, content auditing, competitor analysis and content gap analysis, SEO forecasts and link building activities to discover content topics to drive consumer engagement and audience growth to websites.
- Manages content for hotel’s website and ensure information are up to date.
- Drives e-commerce through data analytics and marketing strategies.
- Work closely with Revenue team on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communication onto platforms.
- Assists and/or creates content for all the hotel’s social media platforms and drives engagement.
- Identifies potential Key Opinion Leader (KOL) and executes strategies to drive hotel’s awareness in the social media space.
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervises action plans for improvements where needed.
- Manages the updates and monitor the content of the preferred platforms and websites - PHG Meetings, Preferred Hotels, Preferred Family, I Prefer.

**Requirements**:

- Diploma or degree holder in Business, Marketing, Communications or equivalent.
- Minimum of two years of relevant experience in digital marketing for service industry. Experience in the hospitality industry will be an advantage.
- Detailed understanding of digital marketing and social media landscape.
- Proficient in Microsoft Office and Outlook.
- Detailed knowledge of video and photo editing tools.
- Good command of written and spoken English. Basic understanding of other languages will be an advantage.
- Ability to work under pressure and be flexible as part of the pre-opening team.
- Passionate and enthusiastic with a positive ‘can-do’ attitude.

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