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Social Media Executive

2 weeks ago

Singapore ABARA PTE. LTD. Full time

**Strategy & Planning:
- Develop and implement social media strategies ensuring its effectiveness and alignment with the brand's direction

**Social Media Platform Management:
- Responsible for publishing, creation and curation of content on the various social media platforms including Facebook, Instagram, Tik-Tok, Pinterest, Wechat, RED, etc, brand community outreach efforts, social CRM and other day-today activities
- Optimize social media channels to increase follower base, drive engagements and traffic to blog and website
- Plan and organize layout of content for social media platforms
- Uploading and scheduling of approved content on the same platforms
- Budget, launch and track social media advertisements

**KOL Management:
- Management of Key Opinion Leaders (KOLs) projects from sourcing, liaison, shipping, execution to the delivery of all final assets.
- Management of multiple projects and ensuring timely content delivery
- Communicate with influencers, media agency and related vendors to build and maintain a strong network

**Creative Development:
- Work with internal creative content specialist to ideate social media contents
- Develop engaging organic content and ads for TikTok, Instagram, Facebook, WeChat, RED and our e-commerce site (photos, vidoes, banners, etc)

**Reporting & Analysis:
- Update engagement reports and consolidate with simple analysis
- Collect quantitative and qualitative data from marketing contents and campaigns with action plan recommendations to maximize results and achieve KPI

**Research:
- Competitor analysis
- Perform market analysis and research on competition ensuring that the brand is up to speed with trends and competitors
- Trend analysis - Identify trends using social media tools. Keep updated on social media trends and produce

**Others:
- **Maintain proper records of documentation and invoices
- Provide general support to the daily operations
- Perform any other duties as assigned

**Job Requirement:
- At least 1 year of experience in digital, social media or marketing
- Proficient in the use of social media platforms (TikTok, Instagram, Facebook, Wechat, RED)
- Experience in creating photo & video content for various platforms
- Intermediate skills in image & video editing to be able to produce high quality content
- Basic knowledge of but with strong interest in PR/Influencer marketing
- Strong aesthetic and creative skills
- Have a good eye for social media visuals and proactive
- Good time management
- Experience in creation of sales-conversion ads is an advantage
- Fluent in English and Mandarin a MUST, with strong copy vetting and writing skills