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Marketing Executive

3 weeks ago

Singapore Centre for Seniors Full time

Centre for Seniors (CFS) is a Social Service Agency with Charities Status, dedicated to helping seniors remain meaningfully engaged in work and in life. We provide a range of services to support seniors in navigating major work-life transitions and to support employers in building cohesive intergenerational workplaces.

**Reports To**:Head of Training & Business Development

**Job Summary**

**Key Responsibilities**

**Marketing Strategy and Planning**
- Develop and implement marketing plans to achieve enrolment targets for training programs.
- Conduct market research to identify target audiences and understand their needs.
- **Promotion and Campaigns**
- Design promotional materials such as brochures, flyers, etc in-house
- Organize events, webinars, or open house sessions to promote training courses.
- **Content Creation**
- Develop engaging and relevant content for social media, websites, and other platforms to promote courses.
- Write blog posts, case studies, and success stories showcasing the impact of training programs.
- **Relationship Management**
- Build and maintain relationships with corporate clients, partners, and stakeholders.
- Collaborate with the training team to align marketing efforts with business objectives.
- **Analytics and Reporting**
- Prepare reports on marketing activities and effectiveness, suggesting improvements where necessary.
- **Budget Management**
- Manage the marketing budget effectively to ensure optimal allocation of resources.
- Negotiate with vendors for printing, advertising, and event-related services.

**Qualifications and Skills**
- Diploma Holder or Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 2-years work experience in marketing, preferably in the education or training sector.
- Strong knowledge of digital marketing strategies, tools, and platforms.
- Excellent verbal and written communication skills.
- Creative thinker with the ability to develop innovative marketing ideas.
- Proficiency in graphic design tools (e.g., Canva and/or Adobe Creative Suite) is a plus.
- Analytical skills to interpret data and drive actionable insights.
- Strong organizational and multitasking skill