Midweight Strategist

**Location**

Singapore, Central Singapore

**Job Type**

Permanent

**Salary**

$2,000 - $7,000 Per Month

**Date Posted**

6 minutes ago

Additional Details

**Job ID**

12252

**Job Views**

1

Roles & Responsibilities

**About Merkle B2B**

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to
- end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it - we’ve recently won The Drum’s Best Large B2B agency award.

At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast
- growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses. You’ll be encouraged to be curious, to share new ideas and to be innovative and bold - we believe great ideas should come from everyone in the team. To that end we’re also actively engaged in ensuring DEI is at the heart of what we think, say and do. We work as part of the many pillars within our global and local DEI group - and strongly encourage all of our teams to be actively involved here too.

In exchange for your contribution to our award-winning company, we make sure you’ll find the right work-life balance - mental wellness is incredibly important to us so we ensure everyone takes advantage of their generous holiday allowance as well as several additional Wellness Days each year - additional days off which are enjoyed by everyone within the Dentsu group. We know right now that the ability to work remotely is as important as the ability to come together f2f as a team and agency, so we have enabled each team to build bespoke charters to identify the rhythm and cadence of when it will add value to be in the office collaborating round a table and when it’s useful to work from where suits you - all with the goal of driving success for our clients, our teams and our agency in the smartest ways possible. We’re really proud of our company values and culture, and we want you to feel fully part of that fantastic community, something we celebrate in our regular company and team socials.

**What you are being asked to buy into**

The Singapore office is at a point of significant change. We’ve just started the integration of these Media, Creative, Content, Research, Data & Platform capabilities. Our 7 Islands Operating System is helping to make this a meaningful reality for our people & partners and a compelling proposition for clients.

This is an opportunity, for a curious and restless individual, to join and to help shape the future direction of the Singapore office and some of the services it offers. This individual will have demonstrated an active interest in Marketing/Media/Creative. Ultimately, they will want to work in partnership with the Strategy Leads in the team who specialise in I) Brand, Creative & Content strategy ii) Channel and Connections strategy.

**Life as a Strategist at Merkle B2B**

1. To lead intelligence gathering and insight development on clients and new business opportunities.

2. Key deliverables for the role:

- Intelligence & insights on Customers (e.g. desk research, GWI, social listening and search analytics)
- Intelligence & insights about a Company, its Categories, and Competitors.
- Intelligence & insight on Channels (Owned and paid).
- Intelligence & insights into the bigger Context (e.g. cultural, economic & technological) for clients.
- The codes and conventions of a category
- Get to the real problem that we are trying to solve.
- Begin to identify the opportunity spaces based on all the above.

3. Will work independently and sometimes partner with others in the strategy team to create proposals around:

- Brand & proposition strategy. Brand, product & service development.
- Creative & content strategy. Creative & content development.
- Customer strategy and business growth strategy. Segmentation & growth plan development.
- Channel & connections strategy. Paid and owned media activation.
**Experience / knowledge required**
- Desired qualifications
- Bachelor’s degree/ Higher Diploma
- Excellent interpersonal and presentation skills and the ability to confidently communicate with stakeholders
- Highly enthusiastic, self-motivated, meticulous and detail orientated
- A confident and safe-pair of hands for both the agency and clients
- Strong time management skills with an ability to prioritise
- Up-to-date on relevant marketing trends and i