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Citi Commercial Bank Regional Head of Marketing and
2 weeks ago
The Citi Commercial Bank (CCB) Regional Head of Marketing & Communications for Asia provides a key role in the formulation and implementation of CCB’s Asia strategy. The person joins a team that is focused on creating relevant and creative content, sharing it with clients and prospects in the most impactful way and measuring its success to ensure we are helping the business grow and our clients succeed. The team also works on analytical projects to address strategic topics at the top of our clients’ agendas. The small size and high caliber of the team drives a focus on high-priority, high-impact issues, including but not limited to:
- ** Development and execution of a regional marketing and business development strategy for APAC CCB, focusing on growing revenues, enhancing branding & visibility and improving client experience strengthening employee engagement.**:
- ** Identification of opportunities to enhance sophistication and efficiency of existing processes using content management systems and CRM tools.**:
- ** Having ongoing close relationship with countries for best practice sharing and success transfer and with other regional marketing colleagues**:
- ** Working with the CCB Global Office to roll out initiatives in CCB Asia which will add value to the Asia franchise.**:
- ** Exploring new opportunities for lead generation, developing a client event strategy and developing more client case studies that demonstrate the capabilities of CCB.**:
The incumbent will be a key member of the team, responsible for refining CCB’s existing marketing and communications strategy and executing on a marketing plan that further promote visibility across the region. This senior leadership role is expected to:
- Serve as the lead Marketing representative for the CCB Region Head, the CCB Regional Management Team and all CCB Country Heads in the region.
- Be responsible for contributing to the development of key messages for the business, amplifying global themes with consistency and local context.
- Work collaboratively in partnership with CCB’s Global and Country Marketing Teams and its dedicated Communications Partners with focus on effectively creating increased awareness of CCB both externally with clients, prospective clients and prospective employees, and internally with employees and partner groups.
**Day-to-Day Responsibilities**
- Assist in the execution of CCB’s strategy for external marketing to clients to deepen wallet share and to drive revenue with prospective clients.
- Manage the execution in Asia of global toolkits designed to enable sales and optimize best practice marketing programs for replication.
- Work in partnership Country Marketing teams to ensure that proper tools are being provided to RMs to enable them in their sales practices.
- Ongoing and coordinated management with Regional Consumer and Global Events Management (GEM) teams of the Forward Book of Events, marketing calendars and regional budgets to ensure transparency of any re-prioritization and trade-offs to spend in alignment with agreed business priorities.
- Instill CCB’s strategy, value proposition and product capabilities in a common way across all platforms and content to maximize visibility, while maintaining the integrity of the Commercial Bank and Citi’s brand, and maximize client and employee satisfaction, loyalty and retention for improved business results.
- Manage and stage regional business and client events (such as the Client Advisory Council), webinars and conferences.
- Coordinate with the business to develop the key stories (people, clients and performance) that will convey the key messages and strategy, and be the content for external marketing.
- Foster close working partnerships with the regional / country Public Affairs, Event Marketing and Business Services units supporting the company to ensure alignment of messaging and optimization of support.
**Qulification**
- Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge
- Minimum of 10 years marketing experience in financial services with marketing and communications experience
**Skills**
- Experience leading projects spanning various functions and business partners.
- Traditional marketing experience a plus.
- Superior written and verbal communication and presentation skills, to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions.
- Previous experience leading a remote team without direct reporting relationships
- Excellent project management skills. Highly organized and deadline drive, able to manage executional details.
- Collaborative work style: ability to interact effectively with partners across organizational and functional boundaries and hierarchies
- Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized. Adept at handling projects - dive into it, drive forw
