Avp, Marketing

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
UOB Travel began as a small travel agency in 1974 and has grown in size and reputation through dedicated professionalism and service excellence. In 1990, UOB Travel became a wholly owned subsidiary of Singapore's leading international banking group - the United Overseas Bank Group. As such, UOB Travel is in the unique position of being the only travel agency in Singapore to have sound financial backing, reliability and security.

**Responsibilities**:
Reporting to the Head of Private Wealth and UOB Travel Planners Marketing, within Group Retail Marketing. This rolea is responsible for the marketing of UOB Travel Planners, a division of UOB that provides Travel Planning services to UOB customers and non-UOB customers.

**Responsibilities**:
As the Manger/AVP (Marketing) in UOB Travel, your main responsibilities are:

- Marketing collaboration with the bank’s internal stakeholders
- To work closely with internal stakeholders to deliver marketing communications of UOB Travel deals to the bank’s client base - Wealth Banking, UOB Cards
- To liaise with the respective bank segment owners to drive online tactical promotions with the bank’s client base
- Relationship Marketing of our Concierge Travel Planning services
- To use data-driven insights on the UOB Affluent customer base to maximise client acquisition and purchase of UOBT packages services.
- To develop and execute high-touch events to engage and convert clients to purchase our UOBT services and packages.
- To deploy paid (social media/radio etc) and owned media (edm/sms etc) in a targeted manner focusing on delivering target customer acquisition, sales and to continually improve performance in terms of Return on Marketing Investment (ROMI).
- To drive Targeted leads generation via digital channels through promotions/deals.
- Minimal focus on mass customer base
- Delivery of minor campaigns to the larger mass customer base
- Marketing Sponsorship fulfilment for Tourism Board/Travel Partners
- To fulfill marketing activities and communications for Tourism Boards and Travel Partners’ marketing sponsorship commitments
- UOB Travel website and mobile app
- To drive targed traffic, leads generation and online sales via the revamped UOB Travel site and mobile app
- NATAS
- To coordinate and drive NATAS travel fairs. This includes:

- Design and setup of UOB Travel booth
- Development of marketing collaterals and communications plan
- Coordination of product deals and liaising with UOB Cards for joint marketing collaterals
- Coordination with UOB Travel staff on job rotation and welfare during the fair
- Product development & management
- To liaise with Inbound Tour Operators / Suppliers in developing tour itineraries and packages for selected destinations. This includes onboarding new operators / suppliers to UOB Travel partner list.
- To work with existing travel partners on offers and promotions
- To brief the sales team on itineraries, booking process, offers, terms and conditions
- To brief fulfilment and finance team on booking and payment process (if needed)

**Job Requirements**:

- Creative, highly motivated, dynamic personality and result-oriented with passion for challenges.
- Strong communicator and able to build good relationships with stakeholders and external vendors/ partners.
- Possess good planning skills with attention for details.
- Resourceful, independent and a good team player with positive working attitude and willingness to learn and adapt.
- Able to work under timeline pressures.
- Overtime may be required occasionally, extended weekday work hours and/ or on the weekends.

Recognised tertiary education with at least 3-5 years of relevant experience (prior experience in marketing for a travel/ hospitality industry is a bonus).

**Be a part of UOB Family**: