
Brand Copywriter
21 hours ago
**Roles & Responsibilities**:
You will:
- Provide strategic thinking about how each communication touchpoint brings across an idea & evokes emotions, which will attract new users & increase engagement
- Craft & audit brand messaging regularly for consistency and performance
- Ensure that all Company written communications on digital and social media platforms and marketing collaterals are correct, precise & accurate. You will be involved in public-facing materials according to Company guidelines.
- Projects will include service launches, sponsorships & events
- Collaborate closely with other teams to generate and optimise copy that will improve conversion rates
- Stay up to date on emerging trends, industry conversations, and the pulse of the community. Understand what drives the target audiences & why should they care about what we have to offer
**Desired Skills & Qualifications**:
- 3+ years of brand copywriting experience, particularly in the digital space
- Ability to turn complex ideas into a simple & persuasive brand copy that can drive substantial engagements & conversions
- Deep passion for developing a sound content strategy
- Exceptional grammar, copy editing, proofreading, and verbal communication skills
- Proficiency in adapting the brand voice across various platforms
- Proactive in a team & able to work independently without supervision
- Prior experience in telecommunications & related industries will have an added advantage
Having the following knowledge will be advantageous:
- In-depth knowledge of best practices for online organic and paid content
- First-hand working experience with websites, online ads, SEO & SEM copywriting
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