Digital Acquisition Lead

1 week ago

Singapore Citi Full time

**Responsibilities**:

- Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
- Manage a marketing budget, agency and Vendor relationships.
- Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns
- Accountable for achieving campaign and business goals
- source and Manage media buying relationships with advertising partners, ad networks and publishers
- Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
- Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s
- Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch
- Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
- Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month

**Qualifications**:

- 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus

**Education**:

- Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting

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