Performance Marketing Specialist

5 days ago


Ubi, Singapore Target Recruitment a member of WMS Group Full time

Responsibilities

To execute digital ad buys (Social Media Accounts, Google Ad, etc)
To optimise campaigns to meet the return on ad spend (ROAS) across various brands and countries
To ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning
To be responsible for the overall ad performance
To optimise performance metrics of campaigns through analysis of campaign statistics and execution of new and innovative campaign ideas
To spearhead new media buying platforms and channels
To develop media buying strategies to facilitate the media buying process
To evaluate the performance of brands / markets social media and Google ads constantly, and provide insightful actionable evaluation reports with recommendations backed by data through quantitative and qualitative analysis
To ensure a positive user experience from advertisements to provide the best experience for consumers
To recognise and troubleshoot issues and problems encountered in digital ads buying processes
To manage other ad-hoc projects or tasks as and when assigned by the Manager

**Requirements**:
Diploma / Degree in Sales / Marketing / Business Admin / Digital / E-Commerce, or its equivalent
At least 2 to 3 years of relevant experience in digital and buys
Able to spearhead media buying platforms and channels
Experience in digital marketing management from ad buying to strategy planning, and to work with marketing for ad content creation
Strong analytical skills in social media analysis, monitoring and measurements, mining data with tools and platforms to influence and strategies
Good knowledge of Google Analytics
A good team player who is able to demonstrate pro-activeness
Meticulous and able to work autonomously in a fast-paced environment
Responsible, proactive and able to work independently
TelRemarks

**Working hours**: Monday to Friday (9.00 am to 6.00pm)

**Working location**: Ubi Avenue
- (1) Expected salary
(2) Reason(S) for leaving
(3) Date of availability

**Target Recruitment Pte Ltd (MOM License No**: 15C7744)

**MOM Regn No**: R1112418 (RL)

Job category 1

Sales/ Marketing/ Biz Development

Job category 2

Others

Job category 3

Job Nature

Permanent


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