Media Planner

**Job Summary**:
**Key Responsibilities**:

- Media Strategy & Planning:

- Develop OOH media strategies based on client objectives, target audience insights, and market trends.
- Select appropriate OOH formats (billboards, transit ads, posters, etc.) and locations to maximize campaign impact.
- Work with internal teams to ensure media plans align with overall marketing strategies.
- Research & Data Analysis:

- Monitor market trends and emerging OOH opportunities to keep plans innovative.
- Use data to optimize media placements and ensure maximum reach and effectiveness.
- Campaign Management:

- Manage all aspects of the OOH campaign lifecycle, from strategy development to execution and post-campaign analysis.
- Coordinate with media owners, vendors, and creative agencies to ensure timely execution of OOH campaigns.
- Track and report on campaign performance, delivering actionable insights to improve future campaigns.
- Budget Management:

- Prepare and manage OOH media budgets, ensuring efficient use of resources.
- Ensure campaigns remain within budget while achieving maximum visibility and impact.
- Client Communication:

- Act as the point of contact for clients regarding OOH campaign progress, providing regular updates and performance reports.
- Present media plans and strategies to clients in a clear and persuasive manner.
- Address any client concerns or requests promptly and professionally.
- Innovation & Technology Integration:

- Stay updated on digital OOH advancements and incorporate these into media plans when relevant.
- Leverage technology to measure campaign success, such as through real-time data tracking or dynamic content delivery.

**Required Skills & Qualifications**:

- Bachelor’s degree in marketing, Advertising, or a related field.
- 2-5 years of experience in media planning, with a focus on OOH advertising.
- Strong knowledge of media planning tools and software.
- Proficiency in data analysis and the ability to interpret insights into actionable media plans.
- Excellent communication and presentation skills.
- Strong organizational skills and attention to detail.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Familiarity with digital OOH (DOOH) formats and programmatic media buying is a plus.

Pay: $3,000.00 - $5,860.77 per month

Schedule:

- Monday to Friday

Work Location: In person