Paid Media

**Core Duties And Responsibilities**
- Manage all pay-per-click (PPC) marketing activities & budget
- Manage all paid search campaigns on Google, Facebook, TikTok or any other platforms
- Test, collect and analyse data, identify trends/insights to maximise ROI in paid campaigns
- Track, report and analyse website analytics, pay-per-click (PPC) initiatives and campaigns
- Manage campaign expenses, budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyse competitor advertising links

**Requirements**:

- Degree or similar accreditation, preferably in Business, Marketing or other relevant field
- Proven SEM experience and success in managing pay-per-click (PPC) campaigns
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up to date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools, such as Google Analytics
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Excellent stakeholder management skills
- Excellent verbal and written communication skills
- Open to learning, as well as giving and receiving feedback
- Comfortable with complexity and working with a high degree of uncertainty
- Ability to mutli-task and deal with changes
- Passion for the non-profit sector

**Job Category**:Marketing & Advocacy

**Job Type**:Permanent / Contract