Lead, Private Bank Marketing

**Job Summary**
- This is an opportunity to contribute to the transformation of the Corporate Affairs, Brand and Marketing (CABM) team that supports the Global Private Banking business.- This role will work closely with the Global Head of Private Bank Marketing in developing and executing the marketing plan to support the growth ambition of the private banking business globally and regionally.**Job description**
- Generate awareness and adoption for the Private Bank by creating relevant and engaging content to engage private banking clients.
- Plan and execute the media strategy for the private bank globally and regionally.
- Develop and execute best-in-class private banking events and partnership activities in growth markets.
- Define agreed objectives and targets with business stakeholders for key campaigns. Track success metrics and evaluate impact of activities with stakeholders to provide a basis for informing future marketing decision making.
- Ability to analyse data and insights to guide strategy and implementation of marketing solutions.
- Manage marketing budget allocation and prioritisation for the global and regional team.
- Review budget versus spends with key stakeholders regularly to ensure alignment and cost effectiveness.
- Be part of a collaborative culture and a high-performing team to achieve common business and marketing objectives.
- Strong team player with the ability to collaborate across businesses, functions and markets, and with solid awareness of how to navigate change management and complexities for success in a global and large organisation.

**Key Responsibilities**

**Skills and experiences required**
- A self-starter with a sense of urgency, enjoys a diversified team culture and loves to work in a fast-paced environment, managing multiple complex projects across multiple markets.
- Possess strong business acumens and knowledge of the Asia and EMEA Private Banking and Wealth Management industry, U/HNW capabilities and products.
- Ability to confidently manage stakeholders of all levels and across multiple jurisdictions, including colleagues from Group and Regions.
- A team player with a never-settle spirit and can-do attitude.
- Excellent communications skills (both spoken and written).
- Strong project management ability and can work under pressure with multiple deadlines.
- Passionate, resourceful, a problem solver and creative thinker who enjoys reimagining how we engage with colleagues, clients and prospects differently.
- Attention to details, and with aesthetic sense.

**Skills and Experience**

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Lead the team to achieve the outcomes set out in the Bank’s Conduct Principles: Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.

**Key stakeholders**
- Private Banking management team, specialists and frontline team
- Other Affluent and Wealth Management leaders in Wealth Retail Banking (global, regional, and local)
- Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local)
- Third party global agencies
- 8+ years of marketing experience in global or regional roles in the banking or finance industry, preferably in Private Banking / Corporate Ma
- University degree in Marketing, Communications, Business Administration or related discipline.
- Strong spoken and written communication skills

**Role Specific Technical Competencies**
- An all-rounded marketeer with experience in branding and advertising, media, content creation, digital marketing and events.
- Experience with agency management (creative, media and events).
- Strong Stakeholder Management
- Ability to confidently manage stakeholders of all levels and across multiple jurisdictions, including colleagues from Group and Regions.
- Ability to analyse data and insights to guide strategy and implementation of marketing solutions.

**About Standard Chartered**
- We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.- Our purpose, to dri