Big Campaigns Associate, Singapore Marketing

4 days ago

Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- Our Marketing teams conceptualise and implement go-to-market activities to increase engagement and visibility. The Marketing Campaigns team is responsible for in-app campaign planning and promotional strategy to drive buyer conversion for the Singapore market. We work closely with all other marketing functions to create an integrated marketing campaign.
- Take ownership of high-impact campaigns by leading the full strategy and execution of major sales events, including our Double Digit Sales such as 9.9 and 11.11
- Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance.
- Collaborate and coordinate across internal stakeholders (and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and execution
- Enhance user-facing features to create more interactive and engaging shopping experiences
- Use data to guide decision-making, continuously optimising campaign performance through new mechanics and engagement strategies
- Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis.

**Requirements**:

- Good command of English, communication and writing skills
- Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders under tight timelines.
- Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
- An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
- Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
- Prior experience in e-commerce, Marketing (including agencies) or equivalent roles is preferred. Fresh graduates with no prior experience are welcomed

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