Strategic Marketing Analyst

2 weeks ago

Singapore ABA LABS PTE. LTD. Full time

**Job Title**: Strategic Marketing Analyst

We are seeking a creative and results-driven Strategic Marketing Analyst

**Key Responsibilities**:
1. Social Media Strategy:

- Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
- Create and maintain a content calendar that aligns with marketing goals and key events.

2. Content Creation and Management:

- Design, create, and curate engaging content for social media platforms (Facebook, Instagram, Google, etc.).
- Able to produce designs and copywriting to produce high-quality content.

3. Organic Social Media Management:

- Monitor social media trends and audience behavior to optimize organic reach.
- Engage with followers, respond to comments/messages, and foster community interaction.

4. Paid Advertising:

- Plan, execute, and manage paid ad campaigns across Google Ads and Meta Ads.
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.

5. Analytics and Reporting:

- Analyze social media metrics and campaign performance data to track effectiveness and return on investment (ROI).
- Prepare regular reports and present insights to the marketing team and stakeholders.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management or digital marketing.
- Proven experience with Google Ads and Meta Ads, including audience targeting and campaign optimization.
- Strong understanding of social media platforms, best practices, and emerging trends.
- Excellent written and verbal communication skills.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights).
- Creative mindset with strong project management and organizational skills.
- Ability to work independently and as part of a team.

**Preferred Qualifications**:

- Experience with additional advertising platforms (e.g., Meta Ads, google Ads) is a plus.
- Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva) is advantageous.

**Salary**: Competitive salary based on experience and qualifications [can be discussed].

**Location**:[Remote or hybrid]

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