Marketing Manager Concept Creator

2 weeks ago

Singapore FAIRY GROUP VENTURES PTE. LTD. Full time

**Key Responsibilities**

**1. Dish Presentation & Packaging Design**
- Develop creative presentation ideas and packaging concepts for new and existing dishes.Work with culinary teams to ensure dish concepts are visually appealing and brand-aligned.

**2. Menu & Package Development**
- Enhance and curate menus and customer packages, particularly for our KTV and lifestyle outlets.Ensure offerings are relevant, attractive and revenue-driven.

**3. Concept Creation & Fit-Out Execution**:

- Lead small-scale venue enhancements and thematic upgrades.
- Source and purchase materials, working alongside our in-house handyman team for fit-outs.Translate ideas from mood boards to physical spaces.

**4. Promotion Strategy**
- Propose impactful promotional campaigns in line with seasonal events and customer insights.
- Collaborate with internal marketing team and out-sourced third party marketing agency to execute promotions effectively.

**5. Visual Concept Development**
- Create mood boards and style guides that set the tone for new concepts or seasonal updates.Ensure strong visual storytelling from concept to final execution.

**6. Training & Implementation**:

- Conduct training sessions for service crews to ensure consistent implementation of new concepts on the ground.Monitor alignment of frontline execution with brand standards.

**Experience & Qualification Requirements**
- Background in F&B or Marketing
- Experience in either kitchen or floor operations OR in brand/product marketing.
- Strong Creative Vision
- Proven ability to conceptualize and implement successful brand and product concepts.
- Execution-Oriented
- Hands-on experience with small-scale fit-outs and venue enhancements.
- Ability to source, purchase and manage props and equipment related to new concepts.
- Operational Understanding
- Experience in cost control (kitchen or floor) is a strong advantage.
- Supplier Management
- Skilled in vendor sourcing, liaison, and negotiation.

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