Product Manager Trauma

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Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.

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To Influence and Develop commercial and marketing strategies with country and divisional leads that deliver accelerated Trauma & Extremities market share in the region. Responsible for Product Management of the Trauma & Extremities portfolio across APAC, including planning and executing targeted and disciplined product launches, developing and maintaining portfolio roadmaps, and building strong relationships with APAC KOLs and organizations to build differentiating value propositions for the T&E products and services.
- Help APAC markets identify and execute a focused growth plan for T&E.
- Determine and pursue a winning T&E product portfolio for APAC markets that will drive market growth.
- Champion the needs and potential of the APAC region with the T&E division to deliver increased value to APAC customers and help accelerate T&E growth across the APAC region.
- Continually monitor T&E market size, share and trends to make recommendations on market opportunity and strategic focus areas for T&E. Collate and communicate the APAC market fact base for T&E.
- Interpret competitive landscape and incorporate into marketing straegy.
- Gain market insights through VOC with APAC teams, customers, KOLs and organizations. Translate insights into future business strategy, proactively partner with markets to adjust strategy based on changes to healthcare environments or new VOC.
- Ensure APAC T&E pricing strategies align with overall business goals and P&L drivers, to maximise the value delivered by the portfolio and drive accretive margin to the P&L.
- Author and drive execution of key strategy documents for portfolio: strategic plan, annual marketing plan, product launch commercialization plans including establishing metrics and goals/success criteria and milestones.
- Develop APAC wide Commercialization/Annual Marketing Plans that demonstrate the size of opportunity aligned to strategic growth areas and the tactics to deliver on the opportunity. Communicate plans with markets and division to ensure opportunities are well understood and key stakeholders are aligned to execution plans.
- Partners with Division and APAC countries to develops, communicate, and execute PLCM strategies. Lead product life cycle management of the portfolio across APAC from launch to obsolescence
- Translates, creates and distributes branded collateral, techniques, and sales enablement tools required to promote product key messaging and demonstrate value propositions across APAC.
- Maintain and collate the 10-year portfolio strategy/plan for the region across the Trauma & Extremities businesses, with clear revenue ramps for new product launches, including required investments, resources, market share growth targets, along with market ready & commercial launch timelines.
- Partners with the APAC training team to develop & deliver Trauma & Extremities internal and external education and customer engagement programs, that deliver enhanced, capability, confidence and connect our customers to drive advocacy and brand loyalty, while building product knowledge excellence and clinical and procedural understanding.
- Help to build the capability of the local APAC marketing teams, by driving a focus on increasing go to market / marketing excellence in the region, via the Big Picture frameworks, fact base market insights, annual marketing plans, commercialization plans and products launch execution.

**Essential duties & responsibilities**: (detailed description)

Competitive Insights
- Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
- Researches features, uses and competitive quality of a specific products and services.
- Utilizes specific approaches and tools for gathering, collating and disseminating competitive information across key stakeholders.
- Maintains networks of people and resources for obtaining competitive information internally and externally.
- Adheres to organizational protocols, practices and procedures for gathering competitive information.

Customer Insights
- Understands the needs of the primary and secondary customers and how to articulate the value proposition to the specific audience.
- Works with inputs from KOL networks across APAC.
- Explains different product features to different customers as appropriate to their needs.
- Understands what current and potential customers need to drive value in the portfolio.

Customer Centric Development
- Surfaces new or unexpressed customer needs.
- Focuses product and service features and functions on the customer's critical success factors.
- Develops consistent processes for maintaining customer engagemen