Lead Analyst, Insights

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re seeking a Lead Analyst, Insights & Analytics (APAC; primary markets China, ANZ and India) to join our team in Singapore. In this role, you will collaborate closely with Sales, Product Marketing, and Marketing Science teams to provide insights and narratives that influence advertisers and partners. Specifically you will be tasked with leveraging Snap 1P and 3P tools to identify relevant vertical insights which can build relevance for Snap in the specific vertical context. Additionally, you will lead analysis and contribute to industry white papers,to support Snap's business narrative in APAC.

What you’ll do:

- Build an insights roadmap for the region in alignment with the regional business priorities and XFN alignment.
- Responsible for monitoring and analyzing competitive intelligence using third-party platforms. This includes tracking market trends, app performance metrics, and competitor strategies to provide actionable insights for business decisions
- Conduct research using 1P and 3P data to identify relevant consumer trends within a vertical which can build relevance for Snap for an advertiser.
- Develop and present insights narratives that highlight Snapchat’s value propositions through consolidated measurement approaches.
- Contribute to the development of industry white-papers that position Snap as a thought leader in the APAC exporting market.
- Assist in creating and analyzing brand post-campaign reports, including Brand lift study, campaign performance comparisons, analysis and recommendations.

Knowledge, Skills & Abilities:
Technical:

- SQL is a must, additional languages like Python a bonus.
- Understand basic concepts in market research like sampling, sample design, questionnaire design.
- Understanding of basic ads measurement concepts like a/b testing, MMM etc.
- Possess some knowledge of advertising industry research topics, omni-channel brand & performance and measurement.

Analysis and Storytelling:

- Ability to analyze large data sets, and synthesize into meaningful insights.
- Proven ability to present data and insights in a compelling storytelling format.
- Basic understanding of Snapchat and the digital advertising and measurement ecosystem.

Ability to influence senior stakeholders with data based insights and compelling story telling:

- Ability to collaborate with XFNs in projects with distributed responsibility.
- Ability to manage senior stakeholder expectations and influence opinion.
- Ability to bring compelling stories to the industry; have presented in conferences, seminars, Industry forums

Minimum Qualifications:

- Bachelor’s degree in social sciences, or business analytics or equivalent years of experience.
- 7+ years of experience working with ad efficacy and insights research at a leading ad platform, agency, brand, or research firm.
- Experience with ads measurement and market research tools.
- Ability to effectively communicate in both English and Mandarin is required for this role, as you will be working closely with the Mainland China market and collaborate with Mandarin-speaking stakeholders.

Preferred Qualifications:

- Advanced degree in business, psychology, sociology or a related field.
- Experience working with media agencies and brands.
- Experience with trend-reporting and thought leadership.
- Self-starter with a willingness to learn and grow within the role.
- Have published in journals or business publications.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth a