Marketing Manager

2 weeks ago


Singapore DADACONSULTANTS PTE. LTD. Full time

We are seeking a **Marketing Manager**to lead the development and execution of comprehensive marketing strategies aimed at increasing brand awareness, user acquisition, and market share. In this pivotal role, you will play a key part in driving user growth and establishing a strong presence in the Singapore market during our app's pre-launch and initial rollout phases. This position demands a startup mindset with flexibility and adaptability to respond quickly to market dynamics.

**Key Responsibilities**
- **Market Research & Analysis**: Conduct research to understand target audiences, competitors, and industry trends, providing data-driven insights for strategy development.
- **Brand Building & Promotion**: Develop and implement initiatives to enhance brand visibility and ensure consistency in marketing materials.
- **App Launch Marketing**: Plan and execute pre-launch, launch, and post-launch campaigns to drive user acquisition and retention.
- **User Growth**: Design strategies to attract new users and increase engagement across online and offline channels.
- **Offline Marketing**: Organize and participate in events such as expos, ground promotions, and collaborations to expand brand influence.
- **Partnership Development**: Build and maintain relationships with merchants, media outlets, and community groups for collaboration opportunities.
- **Budget Management**: Oversee the marketing budget, ensuring efficient use of resources.
- **Performance Analysis**: Monitor and analyze campaign performance, providing regular reports and recommendations.
- **Cross-Department Collaboration**: Work closely with product, operations, and tech teams to align marketing efforts with business goals.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of marketing experience, preferably in startups or mobile internet industries.
- Familiarity with the Singapore market, including local user habits and cultural nuances.
- Strong skills in research, strategy development, and campaign execution.
- Proficiency in online and offline marketing tools and channels.
- Excellent communication and collaboration skills, with the ability to perform under pressure.
- Passion for the last-mile delivery industry.

**Bonus Skills**
- Existing network of media or industry partners.
- Experience in successfully promoting mobile apps.
- Proficiency in data analytics tools and methods.

If you are excited to make a significant impact in a dynamic startup environment, we would love to have you on board

EA Registration Number: R23118961

Data provided is for recruitment purposes only Business

Registration Licence Number: 18S9037



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