Global Assistant Brand Manager

5 days ago

Singapore Unilever Full time

JOB TITLE: Global Assistant Brand Manager - Clear (Premium & Anti Hair Fall)

LOCATION: Singapore

MAIN PURPOSE OF THE JOB/BUSINESS CONTEXT

CLEAR is one of Unilever’s largest brand and has experienced significant growth over the past 15 years through global expansion and a disruptive approach to the Anti-Dandruff shampoo market. is present in many markets around the world : China, SEA, Brazil and Turkey.

Our growth has been driven by leveraging strong points of difference; a brand with a bold, provocative, and differentiated personality, a strong dual gender proposition, use of iconic celebrities who embody the spirit of the brand - helping Clear Men become the World’s #1 Shampoo for Men
- and consistently delivering great products and unique propositions. We believe in never conforming to norms, never saying no to challenges, and always empowering our consumers with dandruff-free confidence.

KEY ACCOUNTABILITIES:

- Working with the Global Brand Manager to lead the platform’s strategic development. This entails analyzing and strategizing market and consumer data to develop robust recommendations to help guide the platform’s continued growth in the long term. Scope of work includes range architecture expansion and market development model
- Leading end-to-end projects, which includes full mix development (product & pack design, communications development, financial model, etc) and project management across teams to deliver campaigns and product launches. This involves high interaction with upper management, cross functional team, local markets and external agencies.
- Partnering with teams in each market to identify opportunities for expanding the platform into new white spaces & emerging channels

KEY REQUIREMENTS:

- Bachelor’s degree with at least 2+ years of working experience
- A passion for Brand Development, particularly in the context of premium beauty & hair
- Proven record of mix development experience specifically in developing launches, consumer, and shopper relevant innovations and/or relaunches and communications including digital
- Keen consumer understanding skills
- Analytical skills with the ability to translate insights and data into strategic actions
- Eye for beauty, especially in judging product design, advertising, and content.
- Accountable and agile project management skills with a strong track record in collaborating with country business teams and in leading cross-functional project teams
- A keen understanding of digital, social marketing and E-commerce, and what it takes to win in these key channels.

TO APPLY

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