Digital Marketing Executive

2 weeks ago

Singapore FULL SMART TECHNOLOGY PTE. LTD. Full time

Digital Marketing Executive Job Description

The Digital Marketing & Social Media Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

**Responsibilities**:

- Assist in the development of the overall digital marketing strategy
- Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Tik Tok Shop, WeChat etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Improve user experience in the company’s website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insights in online marketing trends and keep strategies up-to-date

Requirements:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Good knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Proficient in communicating both English and Chinese
Minimally Diploma in marketing or relevant field

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