Workplace Strategy

**Job Title**

Workplace Strategy & User Research Lead
**Job Description Summary**

The Workplace Strategy and user Research Lead for Real Estate plays a pivotal role in understanding the socio-cultural dynamics and behaviors that influence real estate markets and trends. This role requires a unique blend of anthropological insight, qualitative research skills, and a deep understanding of real estate principles. The position will conduct immersive fieldwork to observe, document, and analyze the interactions between individuals, communities, and their built environments.

**About the role**:

- **Field Research**: Conduct ethnographic fieldwork in various real estate settings such as neighborhoods, housing developments, commercial spaces, and public areas. This includes observing and documenting everyday activities, social interactions, spatial usage patterns, and cultural norms related to real estate.
- ** Participant Observation**: Engage with users of the workplace to gain insights into their perspectives, experiences, and needs regarding real estate. Build rapport and trust within communities to facilitate open dialogue and information sharing.
- ** Data Collection**: Employ a range of qualitative research methods such as interviews, focus groups, surveys, and visual documentation to gather data. Utilize digital tools and technologies for data collection and management while ensuring ethical research practices.
- ** Analysis and Interpretation**: Analyze ethnographic data to identify recurring themes, patterns, and underlying meanings related to real estate dynamics. Interpret findings within the context of economic, social, and cultural factors to inform strategic decision-making in real estate development, marketing, and policy.
- ** Strategy & Pipeline Development**: Designing the framework for research activities. Understanding client demand and constructing a plan for delivery of research initiatives.
- ** Report Writing and Presentation**: Prepare comprehensive reports, presentations, and visualizations summarizing research findings, insights, and recommendations. Communicate effectively with diverse stakeholders including colleagues, clients, policymakers, and community members.
- ** Collaboration and Networking**: Collaborate with interdisciplinary teams across the Real Estate function including human resources, workplace strategy, operations management, designers to integrate ethnographic insights into broader real estate projects and initiatives. Build and maintain professional networks within academia, industry, and community organizations to stay abreast of emerging trends and best practices.
- ** Continuous Learning**: Stay updated on advancements in ethnographic research methodologies, real estate trends, and related fields through ongoing learning, professional development, and attendance at conferences or workshops.

**About you**:

- Bachelor's or Master's degree in Architecture, Anthropology, Sociology, Urban Studies, Real Estate Development, or a related field.
- Proven experience in ethnographic research, preferably in the context of real estate or urban environments.
- Proficiency in qualitative research methods and data analysis techniques.
- Excellent interpersonal, communication, and cross-cultural skills.
- Strong analytical thinking and problem-solving abilities.
- Ability to work independently and collaboratively in dynamic, multicultural environments.
- Familiarity with real estate concepts, market dynamics, and regulatory frameworks is advantageous.
- Ethical conduct and respect for confidentiality in research practices.

**Why join Cushman & Wakefield?**

As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;
- Being part of a growing global company;
- Career development and a promote from within culture;
- An organisation committed to Diversity and Inclusion
- We're committed to providing work-life balance for our people in an inclusive, rewarding environment.

We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.

**We have a vision of the future, where people simply belong.**

That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, gender, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status. We ensure DEI is part of our DNA as a global community - it means we go way b