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Senior Product Marketing Manager

2 weeks ago

Singapore HERE SOLUTIONS SINGAPORE PTE. LTD. Full time

The Product Marketing team at HERE leads the Go-To-Market strategy and shapes the development of a thriving platform and product portfolio. Our team of highly talented product marketing professionals consistently creates best-in class product experiences and marketing communications through a combination of strategic and tactical planning, creative solutions and the intuitive use of design. This is a team that is not afraid to push the boundaries of what’s possible.

You’ll enjoy a positive and stimulating environment - with opportunities to grow, a fast-paced approach to technology and a place that values diverse perspectives

Your main responsibilities include:

- Being a Product Marketing Expert / Best Practice Practitioner and demonstrating the value of “Product Led Growth” by crafting strategic narratives and messaging to highlight quantifiable value for users across various channels and stages of the customer journey.
- Building and implementing Product Marketing programs across the organization with a strong emphasis on delivering solutions which meet the needs of the global Sales team.
- Being responsible for the structure of customer engagement activity - pulling together material from market verticals to create compelling content which focuses on adding value for customers.
- Pushing the boundaries of ‘how things are done’ - with a focus on new ways of working in Product Marketing Management for B2B SaaS companies.
- Leading the automation of Product Marketing activities -including the modularization of core content and the storage, curation and repackage of material in an automated way to support lead generation / sales enablement using tools such as RFP.io and Showpad.
- Using your experience in ‘bringing products to life’ through demo-like capabilities and creating a scalable approach to creating and maintaining these demos / support materials.
- Prioritizing of activities in conjunction with other PMK Leadership Team members.

You communicate effectively with stakeholders and leadership and have an agile mindset, along with:

- Bachelor or Master’s degree in Marketing or related fields.
- At least 15+ years of experience in Emerging Business, Product Marketing, Product Management, or similar roles with experience managing the ‘Go-To-Market’ of a portfolio of products in a recurring enterprise B2B service environment.
- Demonstrable experience of implementing marketing technology solutions, building brands and ownership of results.
- Experience launching differentiated solutions that target multiple enterprise contacts.
- Exposure to Location Technology & Marketplace business models - would be preferable, though not mandatory.
- Effectiveness in collaborating with a range of stakeholders, building consensus and executing on a range of initiatives.
- Excellent presentation and writing skills with the ability to communicate clearly and concisely to create compelling stories.

**What do we offer?**
- The opportunity to work with outstanding people.
- Challenging problems to solve and a variety of assignments.
- The opportunity to open-up new markets - and to specify new ways of working.
- Engagement with senior leaders and stakeholders.
- A fast-moving environment with a global remit.
- Collaborative and encouraging colleagues who focus on creating an inclusive environment.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.