Marketing Director

Overview:
The Director of Marketing is accountable for achievement of gross margin and sales budget for every fiscal

The Director of Marketing is accountable for achievement of gross margin and sales budget for every fiscal year. The incumbent is expected to provide leadership in defining, developing and implementing products and business marketing strategies for the company. The position is responsible for developing, coordinating and meeting objectives assigned to capture or defend market share of current and future products. The position has the responsibility to hire, train and coach employees for the Marketing Department.

As a member of the Leadership team, the incumbent is expected to be jointly responsible for providing business leadership, strategic directions and be accountable for the overall business KPIs of the company. To do that, the incumbent should work closely as a team member of the Leadership team to jointly manage and lead the company towards achievement of the overall company’s shared goals.

year. The incumbent is expected to provide leadership in defining, developing and implementing products and business marketing strategies for the company. The position is responsible for developing, coordinating and meeting objectives assigned to capture or defend market share of current and future products. The position has the responsibility to hire, train and coach employees for the Marketing Department.

As a member of the Leadership team, the incumbent is expected to be jointly responsible for providing business leadership, strategic directions and be accountable for the overall business KPIs of the company. To do that, the incumbent should work closely as a team member of the Leadership team to jointly manage and lead the company towards achievement of the overall company’s shared goals.

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**Responsibilities**:
**Major Responsibilities**:

- In conjunction with the Leadership team, provide strategic leadership on branding, product positioning and business competitive strategies.
- As a business strategist, the incumbent will drive the company strategic plan process.
- Ensure KAA achieves its annual commercial KPIs and business goals.
- Responsible for the growth of gross margin by growing the market share of high margin and new products. At the same time, to develop and implement strategies to defend margin erosions of our existing products through price increase; product management and others.
- The incumbent will be the source of information on market intelligent data such as market potentials, market share, competition’s information, competitors’ sales/marketing activities and various details on the competitive landscape of the industry and the markets that we operate in.
- Identification and qualification of product opportunities and shepherding those product concepts through the development process.
- Meet customers’ needs and enhance their satisfaction, provide marketing, technical and CLS support through various marketing activities and events.
- Leverage the partnership with distributors on management of Kemin’s brand.
- Participate in WW company efforts associated with brand and market development.
- Lead the company in its efforts to expand commercial sales into new markets.
- Develop strong cooperative relationships with key customers, advertising/public relations agencies and trade journals to further strengthen the corporate image, brand image and credibility of the company.
- Identify potential acquisition targets for new technologies that would complement the current company product portfolio.
- As a member of the Leadership, promote cohesion and collaboration amongst internal departments.
- Collaborate with HR to create and implement succession planning for managers and key personnel.
- Generate and use business analytics to monitor trends and make strategic decisions
- Deploy digital marketing as a marketing and branding tool to differentiate Kemin from other competitors.
- Drive continuous innovations, productivity and quality improvements of the entire marketing process.

Qualifications:
**Qualifications & Experience**
- Bachelor’s Degree in science or related discipline from a recognized university. A postgraduate in business or science or related discipline is a plus.
- Possesses strong servant leadership attributes with good business leadership acumen. Possesses no less than 5 years of experience in functional leadership capacity.
- Has a minimum of 10 years of marketing and technical sales or relevant working experience in animal nutrition or health industry in the Apac market with a proven track record of accomplishment in commercial business by successfully introducing new product technologies to targeted markets.
- A business strategist who has demonstrated experience in successfully navigating an industrial customer base requiring lengthy and in-depth product and/or practice decision processes.
- Familiarity and actual work experience in the r