Assistant Manager, Arts Marketing

Esplanade - Theatres on the Bay aims to be the pride of Singapore, loved by its people and the world’s best. The Assistant Manager in Arts Marketing plays a pivotal role in marketing
- _Esplanade Presents_ programmes and activities, and other corporate initiatives. You will have to benchmark marketing communications strategies, including advertising & promotions and media relations for Esplanade Presents programmes and activities against the best practices in the field of marketing communications to create public awareness and maximise attendance, ticket sales and revenue for the Company.

**Key Responsibilities**
- **Marketing of Esplanade Programmes** including developing, planning, driving marketing strategies for the programmes, collaborations and activities.
- Build support, generate publicity, optimise campaign performance and maximise attendance and revenue through activities including paid media, digital marketing, social media marketing and management, influencer engagement, data analysis, media relations, customer data management, project and event management, direct marketing and etc.
- Support other initiatives and campaigns to raise brand awareness and build advocacy for Esplanade.
- Play active role in contributing to other cross departmental or function projects beyond marketing of programmes.
- Coordinate production of promotional collateral and publicity materials, and all advertisements including promotional brochures, TV and radio advertisements, banners & posters, and digital banners for the assigned portfolio.
- Work with content team to develop ideas and produce content of various formats.
- Ensure brand guidelines and editorial house style are correctly applied.
- **Pricing and Yield Management** including recommending appropriate ticket pricing and income projections for events in the assigned portfolio, tracking ticket sales and optimization of yield to achieve and exceed key performance indicator targets.
- **Budget Planning and Cost Management **for _Esplanade Presents _programmes to minimize costs and maxmise revenues and profits and adhere to the allocated budgets.
- Develop and maintain a reliable pool of suppliers that to provide Esplanade the best products and services that will maximise budgets. These include media agencies, design agencies, writers/translators, video editors, production houses, printers, etc.
- **Market Research and Competitive Intelligence **to keep up to date of market trends, understand the programmes and approach of key competitors.
- Implement market/audience research, analyse and gain insights to better understand customer behaviour.
- Identify opportunities and make recommendations for improvements to effectively reach out and convert new audiences.
- **Marketing partnership and engagement **including establishing a network of dependable media contacts to maximise publicity for Esplanade and contacts within the arts community to develop goodwill.
- Cultivate closer ties with government bodies, special interest groups, clubs and associations media owners and buyers as well as any other marketing partners to leverage opportunities to benefit Esplanade in terms of goodwill, marketing channels, media rates, promotional opportunities, etc.
- Work with the E&Me team to support the development of opportunities such as ticket-related promotions, programme-related events etc to grow a larger E&Me base and cultivate strong affinity with Esplanade.
- Work with engagement team to develop new initiatives to connect and engage with various audience segments (families, schools, youths, seniors) through performances and events.
- Coordinate with Customer Experience (Ticketing) team and appointed ticketing agent for the event configuration of ticket sales or registration launch.
- Support the streaming of digital content on social and video platforms.

**Key Requirements**
- University degree in marketing or related discipline.
- Minimum 3 years’ experience in marketing, especially digital, social media and content marketing, event and project management.
- Proven track record in promotion and marketing of events and activities as well as management and execution of ad campaigns.
- Excellent interpersonal and communications skills and a flair for liaising with members of the public, organisers and promoters.
- Microsoft Office (Word, Excel, Powerpoint)
- Basic Photoshop and video editing skills.
- Google analytics, Power BI or other data visualisation tools
- Knowledge in digital marketing, social media management and data analytics
- General knowledge and interest in the arts is important.
- Enthusiasm and personal motivation are paramount.
- Esplanade - Theatres on the Bay aims to be the pride of Singapore, loved by its people and the world’s best. The Assistant Manager in Arts Marketing plays a pivotal role in marketing
- _Esplanade Presents_ programmes and activities, and other corporate initiatives. You will have to benchmark marketing communications strat