Marketing Planning

2 weeks ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Planning and Operations Manager (Singapore)

As a Marketing Planning & Operations Manager, you will be a critical support for our team across our functions in APAC. The team provides business insights using analytics, ensures cross-functional alignment of goals and execution, and helps teams drive strategic partnerships, operational efficiencies, and new initiatives forward. The team stays focused on aligning the highest level of the client's priorities with strong day-to-day operations and helps evolve early-stage ideas into future-growth initiatives.

As a Marketing Planning and Operations Manager, you will lead projects and working teams that positively impact the business efficiencies of our clients from an operational standpoint. You are highly experienced at solving ambiguous issues, working with different work streams in improving processes, driving efficiency around different ways of working and aiding the marketing team in focusing on their core work.

**Responsibilities**:

- Drive and support strategic and operational projects and initiatives for the team.
- Conduct business analysis to support crucial marketing investment decisions.
- Manage annual and quarterly planning, including budget and headcount processes; identify and develop key operations processes to improve efficiency and effectiveness.
- Oversee internal communications (e.g. internal update newsletters). Craft compelling industry narratives to influence external stakeholders.
- Constantly find opportunities to streamline, connect and simplify approvals, create best practices and share learnings.
- Distill learnings and best practices from various initiatives and syndicate across functions
- Provide critical inputs to set Marketing’s annual strategic plan globally, articulating our team's most critical strategic priorities and corresponding investment.

You:

- BA/BS degree or equivalent practical experience.
- 8+ years of experience in a management consultancy, marketing agency or technology company covering strategy, operations or marketing strategy. Previous experience as a programme manager, strategy manager, or operations lead is desirable.
- Ability to translate complex data into simple and intuitive communications; balance deep analytical rigour with actionable insights
- Distinctive problem-solving and analysis skills and strong business judgment.
- Project management experience is a must for this role. Live and breathe Google Sheets.
- Strong analytical capabilities, a knack for solving challenging problems,
- Ability to work collaboratively and cross-functionally with employees of all levels.
- Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

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