Snr Web Designer

**Lead Website Flow, Graphic Design, Branding, & Lead Generation Specialist**

**Key Responsibilities**:
**Website Flow, User Experience & Lead Generation**:

- Design and optimize website flow to enhance user journeys and increase engagement.
- Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation.
- Use data-driven tools (e.g., heat maps, Google Analytics) to assess and improve website performance.

**WordPress Development & Management**:

- Manage WordPress plugins, ensuring compatibility and functionality.
- Configure and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve performance.
- Oversee **server hosting, DNS settings, and domain management** (e.g., cPanel, Cloudflare).
- Troubleshoot **technical issues** related to WordPress themes, plugins, and hosting.
- Implement security best practices, including backups, SSL certificates, firewalls, and security plugins.

**Graphic Design & Branding**:

- Design visually compelling **graphics, banners, and digital assets** for websites and digital platforms.
- Ensure branding consistency across all digital touchpoints.
- Collaborate with marketing teams to align **visual content with brand strategy and business goals**.

**Landing Page Design & Optimization**:

- Design and optimize **conversion-focused landing pages**, using A/B testing and performance data for improvement.
- Ensure **aesthetic and strategic** landing page designs to enhance user engagement and lead generation.

**Wireframing & Prototyping**:

- Develop wireframes and prototypes focusing on user experience, branding, and lead generation.
- Present design concepts and incorporate feedback to meet business and branding objectives.

**Performance Monitoring & Optimization**:

- Analyze website performance metrics (e.g., bounce rates, conversion rates) and identify improvement opportunities.
- Implement optimization strategies to enhance **lead generation and website performance**.

**Requirements**:

- Minimum 8 years of proven experience in **WordPress development, graphic design, branding, and lead generation**.
- Proficiency in **Adobe Creative Suite (Photoshop, Illustrator)** to create cohesive and visually appealing designs.
- Strong understanding of **landing page development and conversion rate optimization (CRO)**.
- Knowledge of **DNS management, server hosting, and website performance optimization**.
- Ability to **manage multiple projects, meet deadlines, and maintain high-quality standards**.
- Experience with tools such as **Google Analytics, heat maps, and A/B testing** to track and improve user behavior.
- Strong **collaboration skills**, with the ability to work closely with marketing teams.

**Preferred Qualifications**:

- Knowledge of **HTML, CSS, JavaScript** for enhanced web functionality.
- Experience with **marketing automation tools** (e.g., HubSpot, Zoho CRM) and **advanced lead generation strategies**.
- Understanding of **UX/UI design principles** for website optimization.

**Job Types**: Full-time, Permanent

Pay: $3,500.00 - $5,000.00 per month

Schedule:

- Monday to Friday

Work Location: In person