Content & Communications Specialist Analyst

Content & Communications Specialist / Analyst

About CMC Markets:
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.

Why you’ll love working at CMC Markets:
Growth: CMFAS (Financial Regulatory) qualification, Linkedin learning, internal opportunities, intensive training and support from the L&D team. Team: You’ll work alongside a collaborative and diverse team with supportive Team Leader that all value an amazing workplace culture. Social: We have our own in-house Culture Club that organises a bunch of activities such as: Parties, Dinners, Networking events, bowling etc. We also have social clubs where like-minded colleagues can bond over ocean swimming, fine dining or gaming etc. Perks: Day off for your birthday, free breakfast and coffee every day, additional day of leave after each year of service, volunteer opportunities, discounted rates at various retail stores.

ROLE AND RESPONSIBILITIES (include but are not limited to):
This is an exciting opportunity for a finance writing enthusiast with a flair for crafting engaging content to join the marketing team in Singapore. We are looking for an all-rounded content specialist with experience in creating financial content, brand copy writing and some knowledge of financial PR. Previous experience as a financial analyst will be a plus. You will have the opportunity to drive and create targeted content via multiple distribution channels, with the aim of establishing a strong brand identity, activating client engagement, and attracting new customers.

Key responsibilities

To assist in creating, editing and uploading content to support marketing and digital initiatives for CMC Singapore, brand copywriting, and PR & Communications support.

Content
- Own the content calendar in Singapore.
- Create and upload new or update existing content, and create and edit web pages, using our content management system.
- Work with relevant departments to develop content that will help activate client engagement - including newsletters, daily notes, and seasonal writing projects.
- Manage and create content for social media platforms including Facebook, Reddit, Instagram, Twitter, LinkedIn, TikTok, and other digital channels.
- Work collaboratively as part of project teams to coordinate content as needed, providing regular progress reports to all stakeholders, clearly identifying priorities and delivery timescales.
- Collaborate with and edit articles produced by market analysts, as required, ensuring they fit our tone of voice and are fully optimised for maximum SEO benefits.

Copywriting
- Own the CMC Markets tone of voice and house style in Singapore.
- Spearhead localisation of copy and content related to marketing, branding, and communications.
- Support offline activities with the creation of sales and client-facing collateral.

Communications
- Work closely with our external agencies on PR & communications campaigns to grow brand awareness.
- Conceptualise and produce press releases and thought leadership articles for editorial and content marketing purposes, with agency support.
- Ensure all outputs are in line with regulatory guidelines and appropriately approved by Legal & Compliance in a timely manner.
- Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training.
- Take all reasonable steps to ensure appropriate confidentiality.
- Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role.

KEY SKILLS AND EXPERIENCE

Essential criteria
- A proactive attitude and comfortable working in a fast-paced environment
- A proven ability to write engaging, accurate copy
- Exceptional attention to detail
- Excellent proof-reading and communication skills
- The ability to prioritise work and work well under pressure
- Experience writing SEO-friendly content

Desirable criteria
- Familiarity with content management systems
- Experience or knowledge in investing and a keen interest in finance, economic and political news
- Interest in data and analytics
- Interest in digital and social media marketing
- Experience working in an internal creative or marketing team
- An awareness of the importance of regulation in the industry
- Commercial experience and/or relevant degree
- A background in financial services and content marketing

KEY RELATIONSHIPS
- Marketing, digital & product team colleagues
- Legal & compliance
- Regional marketing managers
- Web development
- Product development
- Client services
- Sales

COMPETENCIES
- Communication
- Teamwork
- Cu