Regional PR Manager

5 days ago

Singapore COS Full time

Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?

If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS

About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

**Job Description**:

- Create, manage, develop and implement the overall communication/PR/media relations strategy in APAC Region
- Day to day management of external partner PR agencies to ensure that opportunities are maximized, and the brand is communicated in an appropriate fashion. Manage PR agency objectives, relationship, productivity and results. Work alongside PR agencies in the management of media enquiries.
- Collaborate with global, regional and local counterparts to align all brand messages, press releases and other internal or external communication
- Drive proactive media relations both personally and via agency partners to generate positive coverage of COS in business, financial and fashion press. Forge new and fosters existing relationships with press, influencers and stakeholders
- Create and distribute regional projects/expansion press releases
- Ensure alignment of communications activity plans with other departmental plans, especially marketing and merchandising
- Project manage, plan and organize local brand events, press events, meet & greets and press trips
- Together with the local and regional teams, identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal
- Manage the regional PR budget, tracking, reconciling and invoicing
- Develop and analyze reports - editorial, activity, event overviews, post-event reports, etc
- Take responsibility for COS’ regional media picture, by having an in-depth knowledge of the local media landscape and establishing good relations with relevant media and KOLs
- Acts as a brand ambassador always on behalf of COS

**Qualifications**:

- Experience in a similar position within luxury/fashion/lifestyle PR or communications
- Excellent leadership abilities and with strong track record of working with PR agencies
- Experience working across the Asia Pacific region
- Fully media conversant. Excellent written and verbal skills: Fluent in English, additional Asian languages would be an advantage
- Strong network with PR agencies, media, celebrities and influencers
- Highly organized with strong project and budget management skills
- Proactive attitude and drive to constantly improve the business and best practice in order to achieve our goals

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

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