Sr. Social

JOB SUMMARY

RESPONSIBILITIES

Social Media Management & Execution- Manage social media operations during non-US hours, including triaging and scheduling of posts, approvals process and posting across all platforms in Sprinklr; and management of APAC platforms in KAWO- Assist in planning and execution of social media campaigns, including paid advertising initiatives, to support product launches, events and other marketing efforts from APAC-based stakeholders- Supervise external agencies/third party content creators to ensure guidelines are adhered to in support of achieving corporate and business objectives- Oversee social media listening and community management for APAC

Digital Content Creation- Establish editorial guidelines and social media best practices in APAC aligned with company’s global policies and enhance corporate brand and business profiles- Lead the creation, curation‌ and management of high-quality, engaging content across APAC social media platform (e.g. WeChat, Weibo)- Supervise, develop‌ and edit content for local audiences in South-East Asia, Japan and South Korea

Brand Reputation Management- Ensure all social media activities comply with regional industry regulations, MoM plans and company policies and brand standards- Proactively manage any potential social media issues to protect and uphold brand reputation.

Strategy and Planning:
- Develop and implement a comprehensive social media strategies tailored to the EMEA region, aligning with global marketing objectives and brand guidance- Identify key opportunities and trends across social and digital landscapes to drive engagement and brand awareness across CME Group channels

Analytics & Reporting- Analyze engagement data and evaluate effectiveness of organic and paid campaigns- Track and analyze digital video performance metrics via Brightcove and YouTube, generating regular reports to assess the effectiveness of video content used for campaigns.

Collaboration:
- Lead in various cross-functional collaborations on developing multi-language content across CME Group asset classes.- Work closely with the digital, editorial, media, marketing, communications‌ and brand teams to ensure consistent messaging and alignment with business objectives.- Participate in brainstorming sessions and contribute innovative ideas for social media campaigns and initiatives.- Collaborate with external partners, influencers, and industry leaders to expand our reach.

Employee Advocacy- Lead CME Group’s employee advocacy program in APAC, ensuring adoption of the tool across Asian locations, including Bangalore, Hong Kong and Singapore- Provide training and guidance to senior executives in APAC on social media best practices and employee advocacy tools

QUALIFICATIONS

Education and Experience:
- Bachelor's degree in Marketing, Communications‌ or a related field.- Proven experience (5+ years) in social media management, with a track record of success in a similar role.

Skills:
- Proven experience in managing social media platforms and using tools like Sprinklr or KAWO.- Should have experience with social platforms in APAC markets like Line, Kakaotalk, Douyin, QQ, Weibo, WeChat‌ and others.- Strong understanding of social media trends and best practices.- Ability to multitask and manage multiple projects in a fast-paced environment with experience in a regional or global social media management role.- Excellent written and verbal communication skills in English and Mandarin- Basic graphic design skills and familiarity with tools like Adobe Creative Suite, Brightcove a plus.

Personal Attributes:
- Strong organizational skills and the ability to manage multiple projects simultaneously.- Excellent time management and prioritization skills.- Ability to work independently and as part of a team.- Strategic mindset with a focus on driving results.

CME Group : Where Futures are Made

CME Group is the world’s leading and most diverse derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career by shaping tomorrow. We invest in your success and you own it - all while working alongside a team of leading experts who inspire you in ways big and small. Problem solvers, difference makers, trailblazers. Those are our people. And we’re looking for more.