Public Relations Officer
1 week ago
We are seeking a Public Relations Officer to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Responsbilities includes:
- Coordinating all public relations activities
- Developing a marketing communications plan including strategy, goals,
budget and tactics
- Developing a media relations strategy, seeking high-level placements in
print, broadcast and online medias
- Direct social media team to engage audiences across traditional and new
media
- Leverage existing media relationships and cultivate new contacts within
business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote
presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on
an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and
make appropriate recommendations regarding communication strategy
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