Assistant Manager, Platform Management Sea

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

- Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops (SIS) on Lazada, Shopee, Tiktok Shop, etc across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.

KEY RESPONSIBILITIES: MANAGING SEA EMARKETPLACES BUSINESS THROUGH ITS KEY PILLARS.
- Enabler & Marketplace Management (50%)
- Alignment with all Marketplace & enablers to ensure that campaigns (brand or commercial) are launched smoothly.
- Execute business strategies with the help of 3rd party enablers based on the aligned guidelines and timeline.
- Platform mega campaigns and SBD events planning and execution.
- Constantly review the accuracy of our product content and its creation process. Coordinate improvements to the product content blueprint with a 3rd party to win on in-app search traffic (pricing, sizing, images, descriptions).
- Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.
- Marketing Working Budget Management (20%)
- Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
- Daily monitoring on platform onsite ads to ensure the implementation of brand’s direction.
- Manage store's affiliation program in marketplace to get the best return.
- Marketing Working Budget tracking and review with key stakeholders.
- Consumer Engagement (15%)
- Execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales.
- Collaborate with brand & activation teams to execute animation plans to maximize our sales.
- Consumer Experience (15%)
- Defines the optimum layout of eSIS, campaign pages, banners and product pages for best in class user shopping experience.
- Manage curation of product collections and out of stock listings on platforms for easy browsing within the store.
- Promotional tools & sponsored solutions setup to support with campaign activation periods and drive onsite traffic to eSIS.

KNOWLEDGE, SKILLS AND ABILITIES:

- Minimum 2 years’ experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
- Strong project & stakeholder management skills
- Result driven and go-getter personality
- Great attention to detail
- Fluent in English. Any SEA languages will be a plus
- Strong business acumen with excellent analytical skills
- Ability to challenge status quo and drive continuous improvement.
- Exposure in managing multiple markets will be a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Assistant Manager, Platform Management SEA
- BRAND:

- LOCATION:
- Singapore
- TEAM:
- Digital
- STATE:
- Sing
- COUNTRY/REGION:
- SG
- CONTRACT TYPE:
- Full time
- NUMBER:
- 533292
- DATE:
- Aug 15, 2025