Digital Marketing and Communications Specialist

1 day ago


Serangoon, Singapore Mdm Ling Bakery Full time

**About the job/responsibilities/ what you will learn**

We are growing our team, and we want to work with you and give you the opportunity to learn and test digital marketing strategies to grow our brand, while you develop a wide variety of skills.

You will be a valued member with a voice at the table in a family oriented culture with a flat hierarchy and plenty of growth opportunities at La Levain, and our sister brands Mdm Ling Bakery and JU Signatures.

**What you will do/learn**
- Identify digital/customer/industry trends to optimise ad spend and performance based on insights
- Measure and analyse performance data to assess return on ad spend and further grow the company’s digital presence
- Use SEO and design thinking to improve user experience and improve landing page experience
- Research competitors and market trends
- Brainstorm new and creative growth strategies
- Collaborate with agencies, media and vendor partners

**Who you are**
- Creative and resourceful to identify target audiences and trends, and consumer psychology to develop digital campaigns
- Experience with SEO/SEM, developing social media campaigns and designing visuals (photography, video etc)
- Familiarity with analytics tools (Google Analytics) and digital marketing platforms (Google/ Meta Ads Manager, Facebook Creator Studio) etc
- Problem solver, analytical and data driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Comfortable to share opinions and challenge assumptions
- Creative self starter who can handle multiple projects in a fast paced environment

**Salary**: $1.00 - $2.00 per month

**Benefits**:

- Employee discount
- Food allowance
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Digital marketing (preferred)
- Social media management (preferred)
- Design (preferred)

Work Location: Hybrid remote in Singapore 569511



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