Senior Marketing Specialist
1 week ago
**Senior Marketing Specialist**:
Our team in **Singapore** currently has an opening for a **Senior Marketing Specialist**
**YOUR ROLE & RESPONSIBILITIES**:
- Lead, plan, and execute integrated digital marketing campaigns from concept to execution for a portfolio of clients across various business units in Brenntag
Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs). Analyze and optimize user funnels, tracking, audience targeting
- Work together with global marketing and core business units, to build and implement SEO strategies for APAC Brenntag websites
- Improve website ranking on search engine and optimize web pages such as homepage, landing pages, blog posts, product pages to improve content quality, keyword optimization, and user experience to boost organic search rankings
**YOUR PROFILE**:
- Degree holder in related discipline with at least 5 years of working experience in B2B digital marketing
- Demonstrate experience in building and enhancing websites, SEO/SEM, and experience in lead generation and marketing automation platforms and tools
- Solid knowledge of Content Management Systems (CMS), website analytics tools using Google analytics, ad managers
- High proficient in spoken and written English. Strong analytical skills and data-driven thinking
- Meticulous and organized. Able to multi-task and work autonomously
- Self-motivated, team player, willing to learn and have a can-do-attitude to strive for excellence at work
- Ideal, but not a must - Google Analytics Certification and Google Tag Manager and knowledge of software such as Adobe InDesign, Photoshop, Illustrator, video editing, etc
**OUR OFFER**:
**INTERESTED?**:
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