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Marketing Executive

3 weeks ago

Bedok, Singapore THE SONGWRITER MUSIC COLLEGE PTE. LTD. FM POP MUSIC SCHOOL PTE. LTD. Full time

The Songwriter Music College is the first music college in Singapore specialising in songwriting diploma courses. TSMC is registered with the Committee for Private Education under ERF.

FM Pop Music School is a music enrichment school in Singapore specialising in songwriting enrichment courses for individuals, MOE schools and corporates.

**Responsibilities**
- Maintain close relationships with customers and potential students via replying comments and direct messages on all social media platforms including Instagram, Facebook, Linked In, TikTok.
- Work with Marketing Lead, Marketing consultant and external partners to devise and execute strategies to generate inbound business enquiries as well as cement company’s branding including content creation, ads management and other digital marketing strategies
- Custodian for the college’s webpages and ensure all content is updated regularly with appropriate branding and messaging.
- Work closely with sales team to identify and improve lead quality
- Work with marketing lead and consultant to build and execute social media content strategies through competitive and content research, reaching out to relevant audiences
- Design and copywriting of marketing materials, which includes Social media posts, EDM visuals, brochures and others
- Provide administrative support for marketing efforts
- Event coordination and planning relating to marketing efforts (physical and digital).

**Qualifications**
- Minimum 1 year working experience in any agency account servicing role or in-house marketing role
- A solid background in marketing, social media, advertising
- Excellent written and oral communication skills
- Interest to keep yourself updated with the latest social media trends
- Good team player and adaptable to a dynamic environment.
- Self-motivated and goal-oriented, desire to deliver results.
- Fluent in English and Mandarin preferred
- Understanding of of Chinese social media platforms such as 小红书, 新浪微博 and 抖音 is a plus but not required

**Salary**: $2,000.00 - $3,500.00 per month

Schedule:

- Day shift

**Experience**:

- Marketing: 1 year (preferred)