Brand and Product Executive

1 week ago

Singapore GLOWFULLY PTE. LTD. Full time

**Company Overview**:
Glowfully is a fast-growing Singapore Skincare brand committed to providing high-quality, lightweight skincare products that enhance our customers' beauty and well-being.

**Role Overview**:
We are seeking a highly motivated and dynamic individual to join our team as a Brand and Product Executive. In this hybrid role, you will be responsible for analyzing and planning our SKUs to drive growth for key products and develop strategies for other products. Additionally, you will work closely with our Business Development Executive to drive revenue growth across various distribution channels. As the Brand and Product Executive, you will also be involved in market analysis, strategizing marketing plans, and contributing to the overall profitability and success of our products.

**Key Responsibilities**:

- Conduct in-depth SKU analysis to identify growth opportunities for key skincare products and create data-driven strategies to capitalize on market trends.
- Develop product planning and roadmap, ensuring alignment with the brand's identity, goals, and target market.
- Collaborate with the Business Development Executive to optimize sales performance in different distribution channels, including online platforms and retail partnerships.
- Lead market research initiatives to stay informed about industry trends, competitor activities, and consumer preferences, translating insights into actionable strategies.
- Strategize and execute marketing campaigns to build brand awareness, drive engagement, and increase customer loyalty.
- Manage product pricing, promotions, and monitor the product's profitability and performance.
- Oversee the creative development of marketing materials, packaging, and other brand collaterals to ensure consistency and alignment with the brand's identity.
- Work closely with the social media content team to ensure that brand messaging and promotions are effectively communicated to our audience.
- Continuously monitor the success of brand and product initiatives, making data-driven adjustments as needed to achieve growth targets.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven 2 years experience in both Brand Management and Product Management, preferably within the beauty or FMCG industry.
- Strong analytical skills with the ability to interpret data and consumer insights to drive effective strategies.
- Demonstrated track record of driving revenue growth and achieving business objectives.
- Excellent project management skills, with the ability to multitask and prioritize in a fast-paced startup environment.
- Proficiency in marketing strategies, digital marketing, and social media platforms.
- Creative thinker with a keen eye for aesthetics and branding elements.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.
- Self-motivated, proactive, and able to work independently with mínimal supervision.

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