Strategy & Insights Manager, Asia Business Unit

**Position Purpose**

The Regional Strategy & Insights Manager serves as a strategic thought partner to the ABU and collaborates with markets to harness customer and business insights to drive business growth. This position supports the ABU S&I Lead in running the 3 Year Planning Cycle (31Q) and periodic business reviews.

The Regional S&I Manager will also be jointly responsible with the S&I Lead in lifting Insights capability to drive a customer and data centric culture across the BU.

**Principal Accountabilities**

**Strategy**

The Strategy & Insights Manager will play a major supporting role in:

- Annual 3 Year Planning Cycle
- Supports the S&I Lead in driving the Planning Cycle: Strategy Summit / Phase 1, and Phase 2 including leading the preparation and arrangements of Planning events.
- Partner with IDL in updating the 31Q templates to enable markets to develop ambitious plans grounded on deep customer and brand understanding.
- ABU 3 Year Plan
- Supports the S&I Lead and ABU Team in developing the ABU 3 Year Plan, ensuring focus in the most impactful drivers of the business.
- Strategic adviser to markets to aid development of their 3 Year Plans, particularly in (1) 4Cs (Context, Company, Competition, Customer); (2) Growth projections (vs. IEO/QSR); (3) Comp Build drivers
- Partner with ABU Team in identifying areas that can sharpen market plans to yield stronger growth
- Quarterly business reviews
- Partner with the S&I Lead and ABU Team in developing the ABU QBR
- Support the S&I Lead in running the Quarterly Business Reviews with markets
- Identifies key areas for discussion, in consultation with ABU Function Leads
- Guide markets to enable focused, action-oriented discussions
- Captures and monitors progress of actions identified in the business review

**Insights**
- Build a customer and data centric ABU
- Lifting Customer Insights capability across the BU
- Elevate customer understanding in the BU and markets, giving them a seat at the table.
- Deploy foundational researches in the markets to yield deep understanding of customer behaviour leading to discovery of insights that serve as springboard for ideation.
- Lifting Business Insights capability across the BU
- Coach market S&I teams in business insights capability:

- Sales, Guest Count, and Average Check Analysis
- Sales and GC build projection and tracking
- Product Mix, Transaction Level Data, Store Analysis
- Pricing Strategy
- Demonstrate ways of working with multi-function team on business performance reviews

**Basic Requirements**
- Minimum: a degree in Economics, Business Administration, Statistics, and/or equivalent
- At least 3-5 years of experience in Strategy & Insights discipline
- Strong data analytics with proven track record in discovering consumer/customer and business insights that drive growth
- Inspiring storyteller, able to connect the dots across multiple sources of information and curate it to provoke action
- Experience in managing S&I for a regional, multi-country brand is an advantage

**Behaviours and Values**
- Live the McDonald’s Values
- Serve: people/guest-first orientation
- Inclusion: listens, and open to learnings
- Integrity: doing what’s right
- Community: make others feel welcome and respected
- Family: collaborative and team player
- Collaborates well with multi-function team and markets
- Responsible, can work independently, and meet deadlines. Able to operate in a fast paced environment guided by high level directions.
- Detail oriented
- Strong oral and written communication skills are necessary